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Activation Tactic of the Week Blog_lock

 by Brian Gainor  |  09 Oct 2009 at 11:03 AM  |  0 Comments

Parachute Promos

Are you looking for new ways to put your product in the hands of fans in-arena? Are you looking for new ways to impact the fan experience while driving brand impressions?

As brands continue to search for new, effective mediums to place their products in the hands of fans on gameday, they should not look past Parachute Promos. The promotional company produces tangle free parachutes that can be dropped from the catwalks of arenas, sporting events, and malls. Dropping free product strapped to parachutes creates a memorable in-game setting that drives sports fans crazy and provides brands a unique way to connect with consumers during the game.

How does it work? During a select stoppage of play (intermission, media timeout, etc.), teams will leverage the video board and a PA to announ...


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