Chivas USA CEO emphasizes "moments of truth" in sponsorship sales
While acknowledging the headwinds of a down economy, the Women's Professional Soccer, by many accounts had a successful inaugural season, which included much more modest sponsorship expectations than its predecessor, WUSA. In the six months since play began, WPS has signed 5 non-endemic sponsors: Puma, Hint, MedImmune, Coast Guard and Advocare. Sponsors, Soccer United Marketing (SUM) and team sponsorship heads got together last month in Boulder, Colorado to discuss strategy for 2010. Mark Washo, President/GM of the WPS' Washington Freedom, graciously provided SponsorPitch with an exclusive peak into the two-day event.
For starters, I believe it is always beneficial for sports teams, leagues and business units to gather face to face in order to discuss issues of current times. In ...
