Start-up presents sponsor activation opps

Of all the different social media tools I’ve tried (e.g. Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare, probably has the most potential for cause marketers.

Why?

Because the backbone of Foursquare is the businesses at which its members visit, check-in and score points.

When you pop into a store, bar or restaurant you can earn points, badges or can even become mayor of your favorite hangout if you “check in” enough. You can also share tips and comments with your friends, check to see if any are close by, give them a shout-out via text or phone and broadcast your Foursquare activities on Facebook and Twitter.

Smart businesses recognize that Foursquare lets customers build the buzz for them. Customers spread the news of cool hangouts or great pl...