Bring Your Stadium's Stairs to Life

Are you looking to provide incremental inventory for corporate partners? Are you looking for new ways to leverage sonic branding at your venue?

Sports organizations looking for new ways to enhance the gameday experience via branding should take note of the piano stairs craze circulating around the world. If you have not seen the clip yet (shown below), Volkswagen decided that it would change consumer behavior (taking the escalator vs. the stairs) just by making a staircase "more fun".

The result? Volkswagen's plan worked. After the company worked with DDB to transform a staircase in Stockholm's Odenplan subway station into a giant piano (that played music as people stepped on the stairs), 66% of persons chose to take the stairs. Check it out below:

Sports representatives sh...