Is your sponsorship proposal DOA?

Some information just came across my laptop suggesting the average sponsorship proposal meets only 45% of brand needs. That’s a pretty unfortunate figure.

Imagine buying things and being more unhappy than happy with just about every purchase option? Not only frustrating that you can’t find much you like, but also painful, as with so few choices the price for what does meet your needs will invariably cost more and more.

Even with all this information technology and instant communication we have available to us today, most sponsorship proposals are DOA. It’s not really that surprising. But seeing some real numbers put to previously anecdotal evidence is sobering nonetheless.

Is this just how it is? Will more and more money be spent on fewer properties, and will these ...