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Activation Tactic of the Week Blog_lock

 by Brian Gainor  |  20 Nov 2009 at 10:49 AM  |  1 Comment

Betfair Gives Man-U fans media exposure

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States?

Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will give Manchester United supporters the opportunity to show their avid support to millions across the world by having their photos featured on interview board backdrops and perimeter field board signage at Old Trafford.

Betfair, the world's first betting exchange, simply requires fans to submit a photo of themselves expressing their support along with their name and contact details on the Get Behi...


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Comments in reply to Activation Tactic of the Week :

  1. great campaign, good to see a brand doing something for the fans.

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