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For Holidays Starbucks, Critics See (RED) & Green

by Joe Waters | 03 Dec 2009 at 11:52 AM | 0 Comments

I love Starbucks. I love Product (RED). I love cause marketing.

If you have a problem with any of these you should probably leave now.

Through December 1st when customers spent $15 on any purchase Starbucks automatically made a $1 donation to The Global Fund on their behalf. Customers also got a copy of the exclusive All You Need Is Love Holiday CD for free.

But that’s not all.

On December 1st, Starbucks commemorated World AIDS Day by donating 5 cents from every beverage sold that day as well as $1 from every Starbucks (RED) product purchased in stores.

To date Starbucks has generated contributions equaling more than 5 million daily doses of antiretroviral medicine through the purchase of Starbucks/(RED) products.

But no good deed goes unpunished.

A recent Nonprofit...

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