Pepsi sponsors New York leaderboard
The big news so far this week is that location-based social network, Foursquare, has sold its New York leaderboard to Pepsi. And all for a good cause. For every point added through December 13th, CampInteractive, which empowers inner-city youth with technology skills and mentoring, gets four cents.
This could mean up to $10,000 for CampInteractive.
It’s hopefully the beginning of a long line of cause marketing initiatives using Foursquare, something I’ve written about before.
Like you, I’m eager to use Foursquare for cause marketing. Here’s what I’ve learned since I last wrote about it.
Foursquare is what it is. It’s nice to think about all the cool add-ons you could suggest to Dennis and his team to make Foursquare more useful for causes. “Wouldn’t it be great if Foursq...
