While multi-million dollar sponsorships and agencies snapping up the rights to sell them are common in NCAA intercollegiate athletics, other brands see a growing opportunity in intramural athletics. That's right the bastion of bad uniforms, loosely officiated contests and epic post-game parties is getting interest from blue chip brands like Powerade, as well.
Matt Schommer profiles Powerade's intramural sponsorship program in today's edition of The Daily Iowan, the University of Iowa's campus paper.
Powerade has sponsored Iowa's IM program for the past three years and has expanded its partnership program to hundreds of schools nationwide, hiring on campus student representatives to manage the campus activation. For instance, UI's flag football teams get free drinks, headbands, t...
To Whom It May Concern:
The San Diego Heartbreakers is an amateur women's ice hockey program serving the greater San Diego area. Our organization is comprised of two travel teams. All of our members, including our volunteer USA Hockey certified coaches, are dedicated to teaching and promoting women's ice hockey. Each year, the Heartbreakers compete in games and tournaments throughout the United States and Canada.
During the 1990-1991 season, USA Hockey recorded 5,573 female ice hockey players. Today there are more than 62,800 registered. 4,100 registered with the Pacific District. Ice hockey is a fast-paced and exciting sport that has seen tremendous growth in recent years despite the fact that it is one of the most expensive sports to play. Equipment, ice, tournament fees and travel costs mount quickly! We are seeking sponsors in an effort to assist with the expenses incurred by our team members each season.
Why sponsor the San Diego Heartbreakers? Sponsoring the Heartbreakers can benefit your organization:
-By growing your company's exposure in San Diego and surrounding Counties through the Heartbreakers ongoing relationship with the area's girls program and community.
-Increase exposure throughout the USA and Canada where the Heartbreakers compete.
-Increase goodwill towards your company by encouraging participation in women's sports.
-Allow for unique promotional opportunities by utilizing team appearances at your promotional events.
Please take a moment to read about our sponsorship levels and learn about the history of our program. Feel free to contact me with your questions at any time. Thank you for your time and consideration.
Sincerely,
DJ Horenburg
Team Manager
San Diego Heartbreakers