Charles Schwab's Talk to a Pro Campaign

Are you looking for new ways to speak directly to high class, middle-aged consumers? Are you looking for new ways to leverage sports without spending large sums of money on official partnership agreements?

Charles Schwab, the Official Investment Firm of the PGA Tour and the Champions Tour, recently launched a creative messaging campaign that speaks directly to its middle-aged, affluent consumer base. The company created a "Talk to a Pro" campaign that enables consumers to receive a series of tips from Tiger Woods' swing coach Hank Haney.

Schwab is supporting the campaign with the messaging philosophy that states "Whether you need help with your investments or your golf game, sometimes it helps to talk to a pro."

The exclusive Hank Haney video series features five (5) vignettes ...