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Yahoo! Hopes to Revive Cycling... or Vice Versa Blog_lock

24 Dec 2009 at 08:55 AM  |  0 Comments

Amid its own struggles, Yahoo! has taken to cycling in an effort to boost morale and recruiting efforts with high tech professionals.

Cyclingnews.com reports that an online survey of Silicon Valley Professionals recently revealed that 50 percent of respondents are cycling enthusiasts. The results were then presented to the Yahoo! Management and prompted it to launch a new competitive cycling team: Yahoo! Cycling Team.

"The whole idea behind the Yahoo! Cycling Team is the recruitment of high tech professionals in the Silicon Valley and to provide a platform for partners to achieve more involvement at the community level," team manager, Kevin Klein told Cyclingnews.com. "If you do it right, everyone should win and grow their business."

Social media will of course be an important...


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