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MLS Sues Black & Decker Over Ambush Blog_lock

24 Dec 2009 at 12:00 PM  |  0 Comments

In a lawsuit filed on Tuesday, Major League Soccer, and its sponsorship representation, Soccer United Marketing, allege that Black and Decker's DeWalt brand without authorization practiced 'ambush marketing' by using MLS marks to promote ticket giveaways and tail-gate parties associated with Mexican National Team exhibition matches.

Black and Decker competitor, Makita, is an official sponsor of MLS in the Industrial Power Tools category.

The suit also accuses Black and Decker of setting up promotional booths without authorization at matches and using unauthorized logos in promotional materials.

Major League Soccer's filed complaint is shown below:

Complaint Ambush Marketing Sum Mls Dewalt

A similar case this pas...


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