As you may have heard, Michael Munson, the founder of Sponsorwise, joined the SponsorPitch team last week. Michael will reside in Silicon Valley and continue in his current role for Fantell while serving as Vice President, Content & Strategy for SponsorPitch. Mike can be reached by email at mike@sponsorpitch.com and on Twitter at @mjmunson. Here is his story..
In 1998, After going through grad school and doing a Master’s Thesis on a study of sponsorship effectiveness, I ended up working for FCB Sports – a division of Foote, Cone & Belding – in San Francisco. This agency arm advised clients like PowerBar, AT&T Wireless, and Dockers how to maximize sports marketing spending.
My first assignment at FCB was to identify all the sports sponsorship opportunities in the western states...
