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Over 50% of Sellers Are Pitching 6 Months Out From Event Blog_lock

 by Staff  |  07 Jan 2014 at 09:55 AM  |  0 Comments


We put a wrap on our most recent poll and the findings, gathered from 266 responses, revealed that the majority of sponsorship sellers are pitching their opportunity to potential sponsors between 6-12 months before the actual event. The results, of course, may be a little biased from the average sponsorship seller since if you took the step of joining SponsorPitch, you are probably pre-disposed to keeping tabs on your best prospects all year around.

In any case, here's the final tally...

This month's poll deals with sponsorship agency commissions. Take the poll and see the latest results on your dashboard.


The Ten Biggest Sponsorship Stories of 2013 Blog_lock

 by Staff  |  31 Dec 2013 at 08:57 AM  |  0 Comments


New Year's Eve is a great time to reflect on the year that was. Here's a few of our hand-picked sponsorship stories that made waves around here over the past 365 days...

Tablets Take The Field
Tablets hold promise for ushering in a whole new generation of tech-savvy sideline activations. Whether the promise of that opportunity was fulfilled in 2013 is largely a matter of opinion, but the building blocks were definitely put in place this past year with several blockbuster nine-figure deals. Starting with MLB's tie-up with T-Mobile through to Microsoft's deal with the NFL and rounding things out with Samsung's league-wide sponsorship with the NBA, this will definitely be a category to keep an eye on in the year ahead.

FC Barcelona - Intel

The tech giant put 'Intel Inside,' quit...


A Winner Emerges In Auction For IMG Blog_lock

 by Staff  |  18 Dec 2013 at 08:41 AM  |  0 Comments


William Morris Endeavor, with an offer of about $2.3 billion, is about to be the new owner of sports and entertainment marketing agency IMG. DealBook reports that the acquisition is scheduled to be announced later today.

In the final round of bidding, William Morris Endeavor beat out former News Corporation executive Peter Chernin and CVC Capital as well as a bid from rival talent agency ICM, working with the Carlyle Group.

The acquisition will bolster WME's presence in sports, likely further pitting the agency against rival Hollywood talent broker CAA, which launched CAA Sports in 2006. Meanwhile, IMG has been busy building its college athletics business which has grown from $0 in 2006 to $483 million in 2013.


You'll Never Believe How Far This Pro Athlete Went To NOT Show A Shoe Brand Blog_lock

 by Staff  |  17 Dec 2013 at 10:23 AM  |  0 Comments


Milan striker Mario Balotelli, once dubbed the "The Most Interesting Man in the World" by Sports Illustrated lived up to the billing in Monday's tilt with Roma. According to Yahoo! Sports, Balotelli's deal with Nike may soon be coming to an end, which may (emphasis) explain why he would want to cover his shoes with newspaper headlines. Another theory is that the footballer was testing out Puma.

Either way, it's definitely an interesting way to negotiate a new endorsement deal...

C'è talmente tanta crisi al Milan che Balotelli è costretto a giocare con ste scarpe di cartone #MilanRoma pic.twitter.com/Bag5XaKLe3— Fabio Manfreda (@FabioManfreda) December 16, 2013


Chip Maker Pays $25 Million To Put Logo "Inside" Jersey Blog_lock

 by Staff  |  12 Dec 2013 at 11:07 AM  |  0 Comments


California-based chip maker, Intel, is taking its 'Intel Inside' advertising campaign to a whole new level with the company's new $25 million sponsorship of FC Barcelona. Defying conventional sponsorship wisdom, Intel will


Barclays Drops Boris Bikes Blog_lock

 by Staff  |  11 Dec 2013 at 09:03 AM  |  0 Comments


Barclays will drop its controversial bike-share sponsorship deal with Transport for London (TfL) three years early, paying only half of the £50m sponsorship fee scheduled to run through 2018. Since launching in 2010, Barclays Cycle Hire has loaned out over 26 million of the highly recognizable blue bikes.

"Barclays remains committed to the sponsorship agreement signed in 2010, but the bank and TfL have decided not to take up the option to extend it," TfL's director of commercial development, Graeme Craig said. "Several months ago Barclays began the process of a strategic review of its sponsorship programmes and has now made a commercial decision not to continue the sponsorship."

Barclays has said the decision is part of a wider review of all of its sponsorships deals undertaken di...


Media Value of BCS Title Sponsorship Pegged at $200 M Blog_lock

 by Staff  |  04 Dec 2013 at 09:00 AM  |  0 Comments


That's what Kantar says. The WPP media and marketing measurement firm recently took a look at the value that past BCS title sponsors have received from the big game using ad equivalencies and sponsorship media value, which Kantar says estimates the additional sponsorship value of this exposure by applying weights for things like media source and location. In brown is the media value for each game, while the sponsorship media value is orange.


Here's How Music Streamers Feel About Corporate Sponsorship Blog_lock

 by Staff  |  02 Dec 2013 at 10:28 AM  |  0 Comments


According to Nielsen’s recently released Music 360 report, 74% of music streamers feel more favorable toward brands that engage them through music giveaways, sweepstakes and sponsorships.


Cyber Monday Discount Offer Blog_lock

 by Staff  |  01 Dec 2013 at 11:09 PM  |  0 Comments

Start 2014 with cutting edge custom intel for your entire organization! Subscribe to Elite by midnight and save 33%.


Digital Sponsorships To Exceed $2B Next Year Blog_lock

 by Staff  |  22 Nov 2013 at 07:37 AM  |  0 Comments


eMarketer expects sponsorships on digital properties to grow 24.0% to $1.90 billion this year in the US and $2.29 billion in 2014, compared to $1.54 billion last year, as more publishers focus on selling customized, “native” digital executions. The figures include spending on sponsorship ads served to any digital devices.


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