Festival sponsors can add real value to events in the most unlikely of places. Via PSFK, here's one.. interesting.. example. Argentine mobile phone company, Personal, and its agency TBWA Buenos Aires, re-engineered porta-potties to make music each time they were used perhaps making the wait time at the 50,000 fan Personal Fest a little more bearable.
#activationstag
From fashion police to fashion plates, Mercedes-Benzhas never had a shortage of creativity when it comes to activating Fashion Week. This year, to promote its all-new CLA-Class, a group of 30 designers and front row fashion influencers are participating in the Mercedes-Benz Fashion Plates initiative, creating custom license plates that will be on display throughout Mercedes-Benz Fashion Week at Lincoln Center from February 7-14th.
The program reveals unique personal tidbits for some of the biggest players in fashion, including top designers such as Anna Sui , Badgley Mischka, Betsey Johnson, Carmen Marc Valvo and Jenny Packham; and key influencers including Karlie Kloss, Derek Blasberg and Danielle Nachmani.
Tying the Fashion Plates theme back to social media, different plat...
Norwegian Cruise Line today announced that the cruise line is sponsoring free Wi-Fi access at select New York subway stations and John F. Kennedy, LaGuardia and Newark Liberty International Airports during the month of February, in a move to support the line’s newest ship, Norwegian Breakaway. You may recall if you follow SponsorPitch Tips that a helpful SponsorPitch tipster clue'd Norwegian followers into the cruise line's growing interest in NYC partnership opportunities back in December.
As part of the cruise line's new partnership with Boingo, complimentary Wi-Fi is now available for users of all Wi-Fi enabled devices at Manhattan subway stations supported by Transit Wireless’ state-of-the-art network, and for laptop users at the New York airports, courtesy of Norwegian Cruise L...
While the Budweiser Red Light almost certainly will be a big hit with NHL fans, this sponsorship activation is sure to drive spouses nuts! Apparently, Budweiser in Canada has hatched a plan to install the famous red goal lights that flash and scream in all their goal-indicating glory each time a goal is scored within the actual homes of hockey fans. For reals. Check this out..
The Budweiser Red Light works by connecting to your Wi-Fi network. Wired explains that "after configuring the device with an Android or iPhone app to tell it what teams you are rooting for, it sits sleeping in your rec room. When a game is on, it wakes up and starts listening over the network for a score. When the puck goes in the net, the light goes crazy."
If you live in Toronto, Budweiser will come a...
Hilton today announced that it has renewed its sponsorship of the U.S. Olympic and Paralympic Teams, which will now extend through the 2014 Olympic and Paralympic Winter Games in Sochi and the 2016 Olympic and Paralympic Games in Rio.
"Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it's a great cause, but because it aligns so closely with our founder's vision: world peace through international travel and trade," said Jeff Diskin, executive vice president, Hilton Worldwide. "As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit."
Since its sponsor...
Emirates and Formula One have announced a far reaching five year agreement that will make one of the world's fastest growing airlines a Global Partner of Formula 1 starting with the 2013 season. The Financial Times reports that the five year deal is "worth about $200 million."
As part of the deal, Emirates will have a strong branding presence at 15 top races across Europe, Asia, Australasia, North America and South America, starting with the Grand Prix in Malaysia in March. Ecclestone also said that, as part of the activation, the airline could soon carry Formula One races live on Emirates flights.
“This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with E...
The Texas Transportation Commission today approved a rule change enabling the Texas Department of Transportation (TXDOT) to accept sponsorships to pay for roadside upkeep, maintenance at safety rest areas and litter control. The state says that the sponsorship program, expected to launch this spring, could provide up to $3.5 million annually in additional revenue.
“We applaud TxDOT for thinking creatively and discovering new ways to improve our state and save Texans money,” said Chairman Ted Houghton, Texas Transportation Commission. “Our roadsides and safety rest areas are some of the first sights for millions of out-of-state travelers, and as such, we must continue to maintain them and uphold the beauty of the Lone Star State.”
“Partnering with the private sector just makes sens...
The WTA has announced a multi-year, multi-million dollar global partnership with Xerox. Under the agreement, Xerox will become the WTA's exclusive supplier of business services and office document technology.
"Xerox is one of the world's leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family," said Stacey Allaster, Chairman & CEO of the WTA. "Through their services and products, Xerox will add significant business value to the WTA and our tournaments, and as a marketing partner we know they will build on the popularity of women's tennis and work with us to take the WTA to the next level of success. 2013 is a milestone year for the WTA as we celebrate the 40th anniversary of women's professional tennis and the announcement of th...
When the lights went out at the Mercedes-Benz Superdome, Audi, which had a $4 million ad spot in the big game, was ready to pounce...
Not to be outdone, some other fast-thinking advertisers had their own response to the power outage. Here's a sampling...
Oreo
SodaStream
Best Buy
Pepsi
#humortag
The Rugby Football Union and IBM have agreed to a strategic five year agreement that makes IBM the Official Analytics Partner for the RFU. As part of the deal, IBM, similar to its other activations, will implement an analytics solution to provide fans with real-time insights into the game. Unique to rugby, IBM will launch the IBM TryTracker, which will include the ‘Keys to the Game’, provide play-by-play insights during the game, and predict three crucial areas of performance specific to each team ahead of match day. For example, TryTracker may predict a team's chances of victory based on the proportion of scrums won or rate of successful kicks.
“We’re delighted to be working with a company of IBM’s calibre," Sophie Goldschmidt, Chief Commercial Officer, RFU. "This important new...
