In part 1 of this 3 part series we looked at how to develop a sponsorship proposal that fits with the sponsor's marketing plan.
Today, in part 2, we're going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor.
The key areas we'll explore...
1. Demonstrate a return on investment for your sponsor
2. Develop unique marketing initiatives for your sponsor
3. Highlight the competitive advantages of your sponsorship program
To work along with the exercises in this article download the sponsorship value worksheet.
1 - Demonstrate a return on investment for your sponsor
Return on investment (ROI) is a fairly simple concept on the surface. If I spend $1 with you I exp...