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Blog

Chip Maker Pays $25 Million To Put Logo "Inside" Jersey Blog_lock

 by Staff  |  12 Dec 2013 at 11:07 AM  |  0 Comments

#activation

California-based chip maker, Intel, is taking its 'Intel Inside' advertising campaign to a whole new level with the company's new $25 million sponsorship of FC Barcelona. Defying conventional sponsorship wisdom, Intel will



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Barclays Drops Boris Bikes Blog_lock

 by Staff  |  11 Dec 2013 at 09:03 AM  |  0 Comments

#deals

Barclays will drop its controversial bike-share sponsorship deal with Transport for London (TfL) three years early, paying only half of the £50m sponsorship fee scheduled to run through 2018. Since launching in 2010, Barclays Cycle Hire has loaned out over 26 million of the highly recognizable blue bikes.

"Barclays remains committed to the sponsorship agreement signed in 2010, but the bank and TfL have decided not to take up the option to extend it," TfL's director of commercial development, Graeme Craig said. "Several months ago Barclays began the process of a strategic review of its sponsorship programmes and has now made a commercial decision not to continue the sponsorship."

Barclays has said the decision is part of a wider review of all of its sponsorships deals undertaken di...



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Media Value of BCS Title Sponsorship Pegged at $200 M Blog_lock

 by Staff  |  04 Dec 2013 at 09:00 AM  |  0 Comments

#measurement

That's what Kantar says. The WPP media and marketing measurement firm recently took a look at the value that past BCS title sponsors have received from the big game using ad equivalencies and sponsorship media value, which Kantar says estimates the additional sponsorship value of this exposure by applying weights for things like media source and location. In brown is the media value for each game, while the sponsorship media value is orange.



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Here's How Music Streamers Feel About Corporate Sponsorship Blog_lock

 by Staff  |  02 Dec 2013 at 10:28 AM  |  0 Comments

#research

According to Nielsen’s recently released Music 360 report, 74% of music streamers feel more favorable toward brands that engage them through music giveaways, sweepstakes and sponsorships.



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Cyber Monday Discount Offer Blog_lock

 by Staff  |  01 Dec 2013 at 11:09 PM  |  0 Comments

Start 2014 with cutting edge custom intel for your entire organization! Subscribe to Elite by midnight and save 33%.



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Digital Sponsorships To Exceed $2B Next Year Blog_lock

 by Staff  |  22 Nov 2013 at 07:37 AM  |  0 Comments

#research

eMarketer expects sponsorships on digital properties to grow 24.0% to $1.90 billion this year in the US and $2.29 billion in 2014, compared to $1.54 billion last year, as more publishers focus on selling customized, “native” digital executions. The figures include spending on sponsorship ads served to any digital devices.



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Survey Says Sponsors Want More Help With Measurement Blog_lock

 by Staff  |  19 Nov 2013 at 11:11 AM  |  0 Comments

#measurement

The Association of National Advertisers (ANA) has released the findings from its latest survey titled “Sponsorship and Event Marketing Measurement” and the results indicate that nearly 75% of sponsors feel it is “extremely” or “very” important for their marketing partners to help with measurement. The top metrics desired from partners include: audience research on propensity to purchase/loyalty/behavior toward sponsors, audience demographics, audience research on attitudes toward sponsors, and audience research on sponsor recognition/recall.

Here are some additional findings from the ANA's 2nd survey of sponsors...

Most Companies Measure Return
Most respondents (68 percent) measure all or most of their sponsorship and event marketing activities, while 32 percent measure about ...



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How To Deliver Exceptional Value In Your Sponsorship Proposal Blog_lock

 by Kym Oberauer  |  18 Nov 2013 at 09:55 AM  |  0 Comments

#selling

In part 1 of this 3 part series we looked at how to develop a sponsorship proposal that fits with the sponsor's marketing plan.

Today, in part 2, we're going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor.

The key areas we'll explore...

1. Demonstrate a return on investment for your sponsor
2. Develop unique marketing initiatives for your sponsor
3. Highlight the competitive advantages of your sponsorship program

To work along with the exercises in this article download the sponsorship value worksheet.

1 - Demonstrate a return on investment for your sponsor
Return on investment (ROI) is a fairly simple concept on the surface. If I spend $1 with you I exp...



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Custom Sales Research From SponsorPitch - Introducing Property Manager Elite

 by Kris Mathis  |  13 Nov 2013 at 08:58 AM  |  0 Comments

#SPfeatures

We're excited to announce today that for the first time highly customized sponsorship intelligence, tailored uniquely to your property and updated in real-time, is now a reality. If you spend a lot of time wading through the same reports every sponsorship seller is reading hoping for a lead or two that may be relevant, you're going to love customized research.

Property Manager Elite uses algorithms to customize all of the information on SponsorPitch and pull out the most relevant information to your organization arming your sales team with a steady stream of hand-picked actionable data such as most active/recent sponsors in your area, most active/recent sponsors for your event type, personalized sponsor recommendations, analytics, comparables, alerts and more.

Here's the skinny...



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Oops! Watch A 5-Year-Old Shoot Down Jimmy Kimmel Live Sponsor Blog_lock

 by Staff  |  08 Nov 2013 at 09:12 AM  |  0 Comments

#activation

In theory, the giveaway should be the easiest part of any sponsorship activation. Particularly, one would think, when the recipient is a 5 year old. Jimmy Kimmel found out otherwise when 5 year old prodigy Arden Hayes informed him he was getting an iPad for Christmas. Mediaite has the hilariously cute clip here, which was later edited for obvious reasons.



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