Emirates and Formula One have announced a far reaching five year agreement that will make one of the world's fastest growing airlines a Global Partner of Formula 1 starting with the 2013 season. The Financial Times reports that the five year deal is "worth about $200 million."
As part of the deal, Emirates will have a strong branding presence at 15 top races across Europe, Asia, Australasia, North America and South America, starting with the Grand Prix in Malaysia in March. Ecclestone also said that, as part of the activation, the airline could soon carry Formula One races live on Emirates flights.
“This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with E...