You've been pounding away for months now, cold calling potential sponsors only to get the brush off from a gatekeeper or sending out proposals that never get a response.
It's becoming depressing and you're starting to get upset, angry even, that no one can see your potential.
Don't stress, you're not alone. It's the dilemma of many sponsorship seekers.
If this is happening to you then it's time to stop, re-group and have a serious think about your approach to sponsorship.
The reasons why you're not getting anywhere can be summarised by three simple words: Who, what and why.
When you come into contact with a potential sponsor they're going to ask themselves these questions:
Who are you?
What's in it for me?
Why should I choose you?
As a sponsorship seeker, it's you...