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Survey Says Sponsors Want More Help With Measurement Blog_lock

 by Staff  |  19 Nov 2013 at 11:11 AM  |  0 Comments

#measurement

The Association of National Advertisers (ANA) has released the findings from its latest survey titled “Sponsorship and Event Marketing Measurement” and the results indicate that nearly 75% of sponsors feel it is “extremely” or “very” important for their marketing partners to help with measurement. The top metrics desired from partners include: audience research on propensity to purchase/loyalty/behavior toward sponsors, audience demographics, audience research on attitudes toward sponsors, and audience research on sponsor recognition/recall.

Here are some additional findings from the ANA's 2nd survey of sponsors...

Most Companies Measure Return
Most respondents (68 percent) measure all or most of their sponsorship and event marketing activities, while 32 percent measure about ...



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How To Deliver Exceptional Value In Your Sponsorship Proposal Blog_lock

 by Kym Oberauer  |  18 Nov 2013 at 09:55 AM  |  0 Comments

#selling

In part 1 of this 3 part series we looked at how to develop a sponsorship proposal that fits with the sponsor's marketing plan.

Today, in part 2, we're going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor.

The key areas we'll explore...

1. Demonstrate a return on investment for your sponsor
2. Develop unique marketing initiatives for your sponsor
3. Highlight the competitive advantages of your sponsorship program

To work along with the exercises in this article download the sponsorship value worksheet.

1 - Demonstrate a return on investment for your sponsor
Return on investment (ROI) is a fairly simple concept on the surface. If I spend $1 with you I exp...



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Custom Sales Research From SponsorPitch - Introducing Property Manager Elite

 by Kris Mathis  |  13 Nov 2013 at 08:58 AM  |  0 Comments

#SPfeatures

We're excited to announce today that for the first time highly customized sponsorship intelligence, tailored uniquely to your property and updated in real-time, is now a reality. If you spend a lot of time wading through the same reports every sponsorship seller is reading hoping for a lead or two that may be relevant, you're going to love customized research.

Property Manager Elite uses algorithms to customize all of the information on SponsorPitch and pull out the most relevant information to your organization arming your sales team with a steady stream of hand-picked actionable data such as most active/recent sponsors in your area, most active/recent sponsors for your event type, personalized sponsor recommendations, analytics, comparables, alerts and more.

Here's the skinny...



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Oops! Watch A 5-Year-Old Shoot Down Jimmy Kimmel Live Sponsor Blog_lock

 by Staff  |  08 Nov 2013 at 09:12 AM  |  0 Comments

#activation

In theory, the giveaway should be the easiest part of any sponsorship activation. Particularly, one would think, when the recipient is a 5 year old. Jimmy Kimmel found out otherwise when 5 year old prodigy Arden Hayes informed him he was getting an iPad for Christmas. Mediaite has the hilariously cute clip here, which was later edited for obvious reasons.



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3 Stats From This Week That Say It's A Great Time To Be Selling Music Deals Blog_lock

 by Staff  |  07 Nov 2013 at 11:50 AM  |  0 Comments

#selling

There's been a plethora of data out this week that point to an increasing appetite for music sponsorships. Here's three recent stats that make the case...

1. Fifty-one percent of U.S. consumers and 76% of festival attendees feel more favorable to brands that sponsor a tour or concert. Read more - Billboard

2. Sponsorship revenue at Live Nation is up 11% or $17.5 million over the first nine months of the year. Read more - Live Nation

3. Analysts predict that EDM concert producer, SFX Entertainment, could bring in $150 million by 2015 at a 50% margin from sponsorship deals with beer, spirits, telecom, tobacco, energy/soft drinks, and consumer electronics companies. Read more - Forbes

What are you seeing out there? Agree/disagree? Weigh in below...

photo credit



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Watch Jon Stewart Take On Sponsored News Segments Blog_lock

 by #Staff  |  06 Nov 2013 at 09:58 AM  |  0 Comments

#activation

Last night, John Stewart took on the topic of CNN's sponsored Couch Walk. Check it out...

The Daily Show



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The First 3 Questions Potential Sponsors Ask Themselves About Your Proposal Blog_lock

 by Kym Oberauer  |  05 Nov 2013 at 08:52 AM  |  0 Comments

#selling

You've been pounding away for months now, cold calling potential sponsors only to get the brush off from a gatekeeper or sending out proposals that never get a response.

It's becoming depressing and you're starting to get upset, angry even, that no one can see your potential.

Don't stress, you're not alone. It's the dilemma of many sponsorship seekers.

If this is happening to you then it's time to stop, re-group and have a serious think about your approach to sponsorship.

The reasons why you're not getting anywhere can be summarised by three simple words: Who, what and why.

When you come into contact with a potential sponsor they're going to ask themselves these questions:

Who are you?
What's in it for me?
Why should I choose you?

As a sponsorship seeker, it's you...



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The 6 P's of the Perfect Sponsorship Proposal Blog_lock

 by Guest Post: Kym Oberauer  |  30 Oct 2013 at 09:53 AM  |  0 Comments

#selling

When you first start thinking about sponsorship it's often associated with an immediate financial need...

I need money to get my event off the ground or fund this movie idea. I want to provide additional services to my local community or I want someone to help pay the bills on my race car.

You know what I mean...

It's this "what's in it for me" attitude that could be holding you back from developing a successful relationship with a sponsor. I want you to turn this attitude around and think about what's in it for the sponsor, what can you provide that will improve their business?

So I want you to put yourself in the shoes of a sponsor's marketing manager. What would you want to see in a sponsorship proposal and what would your expectations be?

Looking at a sponsorship prop...



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Teams Look To Cash In On Courtside Blog_lock

 by Staff  |  28 Oct 2013 at 09:59 AM  |  0 Comments

#selling

Sponsorship may still not be "between the white lines," but it's creeping ever closer. Earlier this month, the Indiana Pacers became the first NBA team to sign an on-court sponsorship deal and today Wall Street Journal confirmed last week's tip that Samsung will be bringing tablets to NBA benches this season. To round out a hectic day around the league, the Raptors have become the second NBA team to put corporate logos on NBA sidelines, signing BMO Financial to a 5-year deal.

If you're a CEO or CMO, it seems likely you'll be seeing a lot more of this...

H/T: Mike Mahoney



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Preventing World Series Ambush Is A Lengthy 4 Month Process Blog_lock

 by Staff  |  24 Oct 2013 at 09:58 AM  |  0 Comments

#ambush

Dunkin Donuts is about as Boston as brands come, but as most of you know you won't see them at Fenway this week. In between the foul poles at least. It's all part of the extensive 4 month process that Major League Baseball takes to protect its corporate sponsors at the Fall Classic.

Jeremy Cohen, MLB's vice-president of corporate sales and marketing detailed the process for USA Today:

"We work very closely with the clubs. This starts with a preliminary e-mail in July to the clubs in contention. In August, the clubs all send us materials with images of their ballpark and (sign) rotations and that kind of thing. We get on the phone with them at the end of August and we start telling them what needs to be switched, what can stay."

To spot potential post-season issues before th...



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