Enlists swimmer, pageant queen & sports stacking
Wonderful Pistachios has signed up a triple threat as part of its latest campaign to show the healthy snack benefits of pistachios. Coming on the heels of its $15 million "Get Crackin'" advertising campaign
debut featuring Olympic swimmer Dara Torres and Miss Teen South Carolina, Wonderful Pistachios announced plans to roll out a grass-roots presenting sponsorship of the World Sport Stacking
According to today's announcement, sports stacking was originally known as "cup stacking" and today is a full-fledged sport governed by the World Sport Stacking Association and practiced in more than 30,000 schools and youth organizations around the world.
At each tournament and championship, Wonderful Pistachios will have tented areas complete with sampling, games and prizes...