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Sponsors Should Tell Their Story, Too Blog_lock

30 Nov 2009 at 10:39 AM  |  0 Comments

99% of the time, it's the property that puts together a fancy video and shiny presentation to tell their story about why sponsorship is so critical. As sponsors do a better job at cleaning up their formerly haphazard sponsorship portfolios, so too could they do a better job of telling the why, how and what's of their sponsorship strategy. What does their brand stand for? A concert tour, a film festival here, a sporting event there, a celebrity golf tournament and some community programs sprinkled in. Some might say if we can't already tell their story then they're not doing their job, but on the other hand, maybe Joe Pub just isn't as quick as Joe CMO with this stuff. So, sometimes you just have to spell it out. You know - 'keep it simple, stupid.' With so many different affiliation...


GlaxoSmithKline Signs Tier III Sponsorship with London 2012 Blog_lock

30 Nov 2009 at 10:06 AM  |  0 Comments

GSK to be official laboratory services provider

GlaxoSmithKline will be the Official Laboratory Services Provider for the Olympic and Paralympic Games for the 2010 games, becoming LOCOG's 25th sponsor. The tier three sponsorship will provide facilities and equipment for a World Anti-Doping Agency (WADA) accredited satellite laboratory at the Games.

The laboratory, to be based at one of GSK's UK research and development sites, will be independently run by staff from King's College London's Drug Control Centre, who will analyse thousands of samples during the two Games.

London 2012 Chairman Sebastian Coe commented, “Doping control is a requirement of any Olympic Games and Paralympic Games. We have taken a partnership approach to delivering it for London 2012 and I’m thrilled that GlaxoSmithKline is on board. Its involvement, wor...


With No Title Sponsor, Indy ATP Stop To Atlanta in 2010? Blog_lock

30 Nov 2009 at 09:21 AM  |  0 Comments

The Indianapolis Business Journal reports that rather than face the prospect of a fourth year without a title sponsor, the Indianapolis Tennis Championship (formerly the RCA Tennis Championships) will move to Atlanta in 2010.

Once one of the top stops on the Tour's summer hardcourt season, the ITC has struggled recently with its search for a title sponsor. Sources from the U.S. Tennis Association told the Indianapolis Business Journal that the tournament will move to Atlanta. IBJ says that the a new agency has already been obtained to secure sponsorship for the new Atlanta event, writing:

Amid speculation the tournament was moving, an Atlanta-based marketing firm, The Forward Agency, recently began soliciting sponsors for a new ATP Tour event this upcoming July on the dates previ...


Partnership Marketing with Park City Film Week Blog_lock

 by Christopher Ryan  |  30 Nov 2009 at 09:02 AM  |  0 Comments

The 411 on aligning with film festivals.

There is something so enticing about having your brand in Park City during the film festival week—the influencer crowd; the throngs of reporters; supporting filmmakers and of course the celebrities that visit during the festival.

I remember attending my first film festival related party in 1995 as an intern for the Utah Film Commission. The party for a small film called “Plan 10 From Outer Space” had no corporate underwriters other than the film producers. There was no branding inside the venue which was a restaurant at the Park City Mountain Resort.

Since then, plenty has changed in how event marketing happens at the festival. These days, official sponsorships as well as unofficial events like private cast dinners, multi-day branded event spaces and gifting lounges are the mai...


Roddick Re-Ups With Lacoste Blog_lock

24 Nov 2009 at 04:58 PM  |  0 Comments

The AP reports that tennis player Andy Roddick, who first signed a five year deal with Lacoste in 2005, has renewed his apparel sponsorship with the French clothing-maker for four more years.

Roddick, who currently stands #6 in the ATP Men's ranking. was forced to pull out of this week's ATP World Tour Finals with a knee injury.

When the first deal was signed, Robert Siegel, Chairman of Lacoste said:

"We are thrilled to have Andy representing Lacoste. Great athletes are an integral part of Lacoste's legacy and he will certainly be a fantastic ambassador for the brand, both on and off the tennis court."

The AP reports that Roddick was said to be '"honored and happy" to stay with Lacoste.'

http://www.flickr.com/photos/69er/ / CC BY 2.0


NAIA Extends Title With Buffalo Funds Blog_lock

24 Nov 2009 at 12:44 PM  |  0 Comments

Randy Covitz of the Kansas City Star reports that the NAIA has secured an extension to Buffalo Funds' current title sponsorship of the NAIA Men's Basketball National Championship.

Covitz writes:
The NAIA on Monday announced three-year extensions with Buffalo Funds to continue title sponsorship of the NAIA Division I Men’s Basketball National Championship with the city of Kansas City for the tournament to remain at Municipal Auditorium through 2013.

Continue Reading >>


What We're Thankful For Blog_lock

24 Nov 2009 at 12:30 PM  |  0 Comments

weekly thank you to service providers

What are we thankful for this year? Among other things, all of our partner service providers. If you're bored over the holidays, click the links below, shoot them a note and find out what they are all about.

Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs.

If you like what we're doing, please take a few minutes to view our valued service provider partners and contact them to learn more about their pitch.

VanAdams Sports Group

Partnership Activation, Inc.

Carnegie Sports & Entertainment

Leverage Agency

Sponsorship Insights Group

Stadium Advertiser


Dynasty Athlete Representation



Where Were the Sponsors? Blog_lock

 by Ron Seaver  |  24 Nov 2009 at 09:00 AM  |  0 Comments

If you’re going to go to all of the trouble to be there ... be there!

Last week in my blog posting I wrote about how I just got back from speaking at the 2009 Glazer-Kennedy InfoSUMMIT in Atlanta. It was a great opportunity and I certainly had a blast.

And I was glad to see, while there, that the GKIC folks had sold sponsorships to the InfoSUMMIT – as well they should. It was a great opportunity, a "natural" ... and no doubt a handsome revenue stream for GKIC.

But what I thought was interesting was ... here I was, the only speaker on the entire 3-day program that was addressing the topic of sponsorship. And at one point during my presentation I gave a "shout out" to the conference's sponsors ... asking them to kindly stand up and take a bow. And you know ... not ONE representative from any of the event's sponsors was in the room. There must've been ...


Links 11/23/09 Blog_lock

23 Nov 2009 at 06:40 PM  |  0 Comments

Advertisers stump BCCI on sponsorshipChicago Cubs Hire Relay Worldwide Founder, HaywardFuture still in limbo for several Cup drivers looking for rides in 2010
No Title Would Mean A Lost Season For Busch, No 18 TeamMariah Carey, Robbie Williams Shun Record Label Biz ModelCubs Add Billboards in Left FieldHendrick Negotiating With DuPont For No. 24 CarWinnipeg Launches Website for Municipal SponsorshipsWPS Considers Selling League Naming-Rights


Winnipeg Launches Website for Muni Sponsorships Blog_lock

23 Nov 2009 at 10:09 AM  |  0 Comments

Sponsor a skywalk, among other things

Want to sponsor a police helicopter in Winnipeg? Here is your chance.

A while back we posted about the City of Winnipeg's sponsorship shortfall and it appears that Winnipeg is jumping into action. Winnipeg recently launched the website, sponsorwinnipeg.ca, a dedicated portal to showcasing sponsorship opportunities throughout Canada's eighth largest city.

"Winnipeg, like other cities throughout North America is facing ever increasing challenges to deliver and maintain services and facilities for its citizens," Winnipeg Mayor Sam Katz writes on the site.
"Through the Sponsor Winnipeg program, for the first time ever, businesses, organizations and individuals can now sponsor some of the City of Winnipeg’s most visible assets and contribute directly to the City in which they ...


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