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Where Were the Sponsors? Blog_lock

 by Ron Seaver  |  24 Nov 2009 at 09:00 AM  |  0 Comments

If you’re going to go to all of the trouble to be there ... be there!

Last week in my blog posting I wrote about how I just got back from speaking at the 2009 Glazer-Kennedy InfoSUMMIT in Atlanta. It was a great opportunity and I certainly had a blast.

And I was glad to see, while there, that the GKIC folks had sold sponsorships to the InfoSUMMIT – as well they should. It was a great opportunity, a "natural" ... and no doubt a handsome revenue stream for GKIC.

But what I thought was interesting was ... here I was, the only speaker on the entire 3-day program that was addressing the topic of sponsorship. And at one point during my presentation I gave a "shout out" to the conference's sponsors ... asking them to kindly stand up and take a bow. And you know ... not ONE representative from any of the event's sponsors was in the room. There must've been ...


Links 11/23/09 Blog_lock

23 Nov 2009 at 06:40 PM  |  0 Comments

Advertisers stump BCCI on sponsorshipChicago Cubs Hire Relay Worldwide Founder, HaywardFuture still in limbo for several Cup drivers looking for rides in 2010
No Title Would Mean A Lost Season For Busch, No 18 TeamMariah Carey, Robbie Williams Shun Record Label Biz ModelCubs Add Billboards in Left FieldHendrick Negotiating With DuPont For No. 24 CarWinnipeg Launches Website for Municipal SponsorshipsWPS Considers Selling League Naming-Rights


Winnipeg Launches Website for Muni Sponsorships Blog_lock

23 Nov 2009 at 10:09 AM  |  0 Comments

Sponsor a skywalk, among other things

Want to sponsor a police helicopter in Winnipeg? Here is your chance.

A while back we posted about the City of Winnipeg's sponsorship shortfall and it appears that Winnipeg is jumping into action. Winnipeg recently launched the website, sponsorwinnipeg.ca, a dedicated portal to showcasing sponsorship opportunities throughout Canada's eighth largest city.

"Winnipeg, like other cities throughout North America is facing ever increasing challenges to deliver and maintain services and facilities for its citizens," Winnipeg Mayor Sam Katz writes on the site.
"Through the Sponsor Winnipeg program, for the first time ever, businesses, organizations and individuals can now sponsor some of the City of Winnipeg’s most visible assets and contribute directly to the City in which they ...


WPS Considers League Naming-Rights Blog_lock

23 Nov 2009 at 09:34 AM  |  0 Comments

Women's Professional Soccer to date has signed 5 non-endemic sponsors (Puma, Hint, MedImmune, Coast Guard and Advocare), but the biggest deal may yet remain as SBJ today reports that Commish Tonya Antonucci is considering selling presenting and title sponsorship across the entire league.

Soccer United Marketing (SUM) holds the sponsorship rights for WPS and has reportedly been making progress with many national categories. See our CC BY 2.0


Virgin Mobile Extends "Free I.P." to L.G. Fans Blog_lock

23 Nov 2009 at 09:07 AM  |  0 Comments

Virgin Mobile will title sponsor the upcoming Lady Gaga North American concert tour, and offer free tickets to fans who volunteer their time to homeless youth. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi. Lady Gaga is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album. The pop-electro opera tour is due to kick off in the U.S. on December 1, 2009 in Boston.

For the first time, Virgin Mobile USA will extend its innovative "Free I.P." program to a national tour, offering fans who volunteer their time to homeless youth organizations access to free show tickets.

"I'm thrilled to partner with Virgin Mobile on my tour," said Lady Gaga. "They are a great brand and company and I...


Links 11/20/09 Blog_lock

20 Nov 2009 at 03:33 PM  |  0 Comments

Indy Tennis event wooing new sponsorPanasonic Plans First "HD Winter Games"Bayern Munich/Deutsche Telekom #sponsorship deal is largest football sponsorship ever
Charities, sports, ad agencies feel car-dealership declineUniCredit: Sponsor Global, Market LocalLondon Olympic let down for electric carsLowe's Locks Down Hendricks Through 2013Oxford-Cambridge Boat Race Gets First Title Sponsor in 180 year HistoryFA may explore possible Wembley sponsorship


Panasonic Plans First "HD Winter Games" Blog_lock

20 Nov 2009 at 02:26 PM  |  0 Comments

Panasonic plans to make the 2010 Vancouver Winter Games the first "HD Olympic Winter Games" with all the Olympic videos to be delivered completely in HD.

Panasonic is providing a full lineup of High-Definition (HD) equipment to support the broadcast of the Olympic Games; delivering the largest supply of AV equipment for any Winter Games in the company's history. Through cooperation with the International Olympic Committee (IOC), the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Olympic Broadcasting Services Vancouver (OBSV), Panasonic will supply its HD video equipment to the competition venues and broadcasting locations.

Panasonic will supply a full array of sound systems, plasma display panels, AV systems and broadcast equipment.



UniCredit: Sponsor Global, Market Local Blog_lock

20 Nov 2009 at 11:25 AM  |  0 Comments

A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level.

Here's how UniCredit addressed the challenge through the BE A PART OF IT website.

What do you think of the UniCredit micro-site? Thumbs up or down?


Activation Tactic of the Week Blog_lock

 by Brian Gainor  |  20 Nov 2009 at 10:49 AM  |  0 Comments

Betfair Gives Man-U fans media exposure

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States?

Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will give Manchester United supporters the opportunity to show their avid support to millions across the world by having their photos featured on interview board backdrops and perimeter field board signage at Old Trafford.

Betfair, the world's first betting exchange, simply requires fans to submit a photo of themselves expressing their support along with their name and contact details on the Get Behi...


Lowe's Locks Down Hendricks Through '13 Blog_lock

20 Nov 2009 at 10:25 AM  |  0 Comments

On the verge of a fourth consecutive NASCAR Championship, Jimmie Johnson has extended his contract with Hendricks Motorsports through 2015 and Lowe's has secured an extension as primary sponsor of Johnson's No. 48 Chevrolet through the 2013 season.

"Jimmie Johnson and Hendrick Motorsports are a key part of our marketing efforts and outreach," said Lowe's chairman Robert Niblock. "We believe this is the best combination in racing, and we're proud to have Jimmie carry the Lowe's name in NASCAR."

The previous sponsorship agreement was set to run through 2010.


http://www.flickr.com/photos/hyttinen/ / CC BY 2.0


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