Marketers looking for a captive audience will have the ultimate opportunity with AirTran.
AirTran, who has been on a recent sponsorship tear, partnering with many of the Southeast's professional sports teams, will be the first U.S. airline to install this FAA-approved advertising device.
AirTran Airways, today announced plans to outfit all of its 138 Boeing jets with seat back advertising.
During the next two weeks, each seat will be outfitted with a 2 and 1/2 X 9 inch, easily-changeable, full-color, advertisement. Mother Nature Network is the first advertising partner, offering a chance to win a seven-night, deluxe cruise onboard Royal Caribbean's Oasis of the Seas.
"We are pleased to be able to offer exclusive deals and other promotions to our customers through this uniqu...