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Virgin Mobile Extends "Free I.P." to L.G. Fans Blog_lock

23 Nov 2009 at 09:07 AM  |  0 Comments

Virgin Mobile will title sponsor the upcoming Lady Gaga North American concert tour, and offer free tickets to fans who volunteer their time to homeless youth. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi. Lady Gaga is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album. The pop-electro opera tour is due to kick off in the U.S. on December 1, 2009 in Boston.

For the first time, Virgin Mobile USA will extend its innovative "Free I.P." program to a national tour, offering fans who volunteer their time to homeless youth organizations access to free show tickets.

"I'm thrilled to partner with Virgin Mobile on my tour," said Lady Gaga. "They are a great brand and company and I...


Links 11/20/09 Blog_lock

20 Nov 2009 at 03:33 PM  |  0 Comments

Indy Tennis event wooing new sponsorPanasonic Plans First "HD Winter Games"Bayern Munich/Deutsche Telekom #sponsorship deal is largest football sponsorship ever
Charities, sports, ad agencies feel car-dealership declineUniCredit: Sponsor Global, Market LocalLondon Olympic let down for electric carsLowe's Locks Down Hendricks Through 2013Oxford-Cambridge Boat Race Gets First Title Sponsor in 180 year HistoryFA may explore possible Wembley sponsorship


Panasonic Plans First "HD Winter Games" Blog_lock

20 Nov 2009 at 02:26 PM  |  0 Comments

Panasonic plans to make the 2010 Vancouver Winter Games the first "HD Olympic Winter Games" with all the Olympic videos to be delivered completely in HD.

Panasonic is providing a full lineup of High-Definition (HD) equipment to support the broadcast of the Olympic Games; delivering the largest supply of AV equipment for any Winter Games in the company's history. Through cooperation with the International Olympic Committee (IOC), the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Olympic Broadcasting Services Vancouver (OBSV), Panasonic will supply its HD video equipment to the competition venues and broadcasting locations.

Panasonic will supply a full array of sound systems, plasma display panels, AV systems and broadcast equipment.



UniCredit: Sponsor Global, Market Local Blog_lock

20 Nov 2009 at 11:25 AM  |  0 Comments

A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level.

Here's how UniCredit addressed the challenge through the BE A PART OF IT website.

What do you think of the UniCredit micro-site? Thumbs up or down?


Activation Tactic of the Week Blog_lock

 by Brian Gainor  |  20 Nov 2009 at 10:49 AM  |  0 Comments

Betfair Gives Man-U fans media exposure

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States?

Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will give Manchester United supporters the opportunity to show their avid support to millions across the world by having their photos featured on interview board backdrops and perimeter field board signage at Old Trafford.

Betfair, the world's first betting exchange, simply requires fans to submit a photo of themselves expressing their support along with their name and contact details on the Get Behi...


Lowe's Locks Down Hendricks Through '13 Blog_lock

20 Nov 2009 at 10:25 AM  |  0 Comments

On the verge of a fourth consecutive NASCAR Championship, Jimmie Johnson has extended his contract with Hendricks Motorsports through 2015 and Lowe's has secured an extension as primary sponsor of Johnson's No. 48 Chevrolet through the 2013 season.

"Jimmie Johnson and Hendrick Motorsports are a key part of our marketing efforts and outreach," said Lowe's chairman Robert Niblock. "We believe this is the best combination in racing, and we're proud to have Jimmie carry the Lowe's name in NASCAR."

The previous sponsorship agreement was set to run through 2010.


http://www.flickr.com/photos/hyttinen/ / CC BY 2.0


Oxford-Cambridge Boat Race Gets First Title Sponsor Blog_lock

20 Nov 2009 at 10:04 AM  |  0 Comments

Xchanging expands sponsorship role

After five years as presenting sponsor of the annual Oxford and Cambridge University Boat Race, Xchanging plc - the global business processing company - has become the first title sponsor in the race's 180 year history.

Xchanging branding will be featured prominently in a new event logo displayed on the Tideway course and at the start and finish.

“We are pleased and honoured to assume title sponsorship of an event that typifies the best of sportsmanship and competitive intensity,” said David Andrews, founder and CEO of Xchanging.

“Xchanging draws strength and inspiration from the determined example of the Oxford and Cambridge crews,” he added. “We expect the 2010 Xchanging Boat Race to be another compelling sporting battle and wish both crews all the best.”

Commenting on Xc...


Links 11/19/09 Blog_lock

19 Nov 2009 at 05:18 PM  |  0 Comments

Kenseth prepared for last race with DeWaltManly lose their $300,000 sleeve sponsorship deal with Mack TrucksWegmans landing sponsorship of the 2010 LPGA Championship -- "brand extension at its finest?"
Sony Partners with 3rd Space to Sponsor Mobile Fashion & Film in IndiaBroadcaster Turns Blind Eye, Saves Davidoff Sponsorship!The Band is Not the Brand'Ain't Singin' for Coke


AirTran To Sell Seat Back Ads Blog_lock

19 Nov 2009 at 12:14 PM  |  0 Comments

Marketers looking for a captive audience will have the ultimate opportunity with AirTran.

AirTran, who has been on a recent sponsorship tear, partnering with many of the Southeast's professional sports teams, will be the first U.S. airline to install this FAA-approved advertising device.

AirTran Airways, today announced plans to outfit all of its 138 Boeing jets with seat back advertising.

During the next two weeks, each seat will be outfitted with a 2 and 1/2 X 9 inch, easily-changeable, full-color, advertisement. Mother Nature Network is the first advertising partner, offering a chance to win a seven-night, deluxe cruise onboard Royal Caribbean's Oasis of the Seas.

"We are pleased to be able to offer exclusive deals and other promotions to our customers through this uniqu...


Sony Sponsors Mobile Fashion & Film Blog_lock

19 Nov 2009 at 11:02 AM  |  0 Comments

While sponsored Wi-Fi and branded apps have swept the U.S. this year, marketers may be wise to look to Asia for emerging trends in mobile content sponsorship. Sony and 3rd Space recently teamed up to provide bite size fashion and film content to Reliance Communications' 5 million GSM WAP users in India.

The new sponsor-funded video marketing campaign for Sony BraviaTV resulted in 301,000 downloads in the first 10 days. The free mobile video service was launched last month by 3rd Space - a global provider of mobile entertainment and marketing services for brand advertisers - with Reliance Communications, an India-based telecommunications company which boasts over 92 million subscribers.

Reliance Communications launched the mobile marketing campaign with Sony during the October Diw...


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