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Sony Sponsors Mobile Fashion & Film Blog_lock

19 Nov 2009 at 11:02 AM  |  0 Comments

While sponsored Wi-Fi and branded apps have swept the U.S. this year, marketers may be wise to look to Asia for emerging trends in mobile content sponsorship. Sony and 3rd Space recently teamed up to provide bite size fashion and film content to Reliance Communications' 5 million GSM WAP users in India.

The new sponsor-funded video marketing campaign for Sony BraviaTV resulted in 301,000 downloads in the first 10 days. The free mobile video service was launched last month by 3rd Space - a global provider of mobile entertainment and marketing services for brand advertisers - with Reliance Communications, an India-based telecommunications company which boasts over 92 million subscribers.

Reliance Communications launched the mobile marketing campaign with Sony during the October Diw...


Broadcaster Turns Blind Eye, Saves Davidoff Sponsorship! Blog_lock

19 Nov 2009 at 09:48 AM  |  0 Comments

The Independent Complaints Authority for Radio and Television (ICA) has rejected a complaint against the Davidoff Swiss Indoors tennis tournament by an anti-smoking group claiming that the tournament had violated a ban on tobacco ads airing on Swiss radio and television, which was first implemented in 1964.

Swissinfo.ch reports "the ICA rejected both complaints, judging that reporters only ever referred to the "Swiss Indoors" and that television cameras never focused on the company's name.

Davidoff has sponsored the tournament since 1994, which features visible advertising as well as on court branding behind both baselines.

Perhaps, Davidoff isn't doing a good enough job with their on-court signage. As an experiment try watching the Swiss Indoors clip below, but ignore the Dav...


Darts Promoter Dies at 58 Blog_lock

19 Nov 2009 at 09:15 AM  |  0 Comments

Glenn Remick sold Anheuser-Busch on the sport in 1980

Glenn Remick, the Darts promoter who helped put the sport on the map in America, died on November 2nd in St. Louis. From playing in various pubs as a teenager to opening a darts supply store to his founding of the American Darts Association, Remick used his enthusiasm for the sport to promote its awareness to a wider cast of players, fans and sponsors.

"Glenn Remick, a beer-loving former construction worker who played a leading role in transforming the barroom game of darts into a national sport, with league members competing in large venues (though they could always still toss back a brewski), died on Nov. 2 in St. Louis," the New York Times writes.

In 1980, after moving to St. Louis he started the American Darters Association and convinced the world's biggest sports sponsor to i...


Video: For Aflac, Doing Good is Good Biz Blog_lock

18 Nov 2009 at 06:22 PM  |  0 Comments

... according to their PR agency

Check out this video on how AFLAC (and their PR agency, Edelman) combined the insurance firm's NASCAR sponsorship with Carl Edwards, a cause affiliation and an understanding of social and mobile media to raise $2.16 Million for pediatric cancer research. What do you think of the campaign? How can you cross-pollinate your existing partnership affiliations to make 1+1=4 or 5 or $2.16 Million..

*Full Disclosure: SponsorPitch's Founder, Kris Mathis, previously worked for Edelman.

Photo via wikimedia: CyberSkull


Links 11/18/09 Blog_lock

18 Nov 2009 at 05:38 PM  |  0 Comments

Best Western Burns Rubber With NASCARU.S. Bank Renews FLW Outdoors SponsorshipHigh School Broadcasts For Your Hometown
WIN High Performance Sport Detergent Launches World Cup CampaignTD Extends Jazz Sponsorships 'til 2014Title ElectroEnergy Secures UFL Championship TitleMacleans to replace DFS as Dancing on Ice sponsorMasafi to sponsor Dubai World ChampionshipBBC: What's In A Name?AHEAD announces renewing its sponsorship of American Jr. Golf Association through '11London 2012 Signs BMW As Official Auto
UFC adds RCVA and Clinch Gear to bridges burned


U.S. Bank Renews With FLW Outdoors Blog_lock

18 Nov 2009 at 02:22 PM  |  0 Comments

While many of FLW Outdoors the big catches have scaled back sponsorship, FLW continues to navigate the troubled waters of a weakened economy, today announcing that US Bank has extended their sponsorship with FLW Outdoors. 2010 will mark U.S. Bank's 7th consecutive year as a sponsor and the official bank of FLW Outdoors.

Terms of the agreement were not disclosed.

"We are proud that US Bank has decided to extend their partnership with FLW Outdoors," said Trisha Blake, Chief Marketing Officer & Executive Vice President of FLW Outdoors. "They have been involved with us for a long time and we look forward to building upon our long-standing partnership with them and offering our anglers and fans the opportunity to do business with a great financial institution."

"U.S. Bank is happy ...


High School Broadcasts For Your Hometown Blog_lock

18 Nov 2009 at 01:56 PM  |  0 Comments

The land grab to broadcast high school and local youth sports online is heating up. We previously profiled YourSports.com and Wazoo Sports. Now it's iHigh's turn.

Rather than crowdfunding events as YourSports plans to do, iHigh provides each school with a free website that allows users to follow sports statistics, activity schedule searches, and support a particular school via online commerce and advertising. iHigh shares in the advertising and promotional revenue.

iHigh receives the bulk of its traffic from high school and college students along with their families and friends that want to know what's going on. The company expects that 10,000 sporting and school events from nearly 2,000 schools will be streamed live or on recorded video on iHigh.com this year. iHigh has also s...


TD Extends Jazz Sponsorships 'til 2014 Blog_lock

18 Nov 2009 at 12:21 PM  |  0 Comments

Big news for jazz aficianados north of the border. Today, TD Bank Financial Group has agreed to extend its sponsorship of eight major Canadian jazz festival until 2014.

This is a big step, which comes following an announcement last summer that TD would assume presenting sponsorship of Montreal International Jazz Fest from financially troubled General Motors.

TD Canada Trust is currently the title sponsor of the Vancouver, Toronto, Ottawa and Halifax jazz festivals and a major sponsor of the Saskatchewan jazz festival. In 2010, TD will assume the role of title sponsor of the Winnipeg and Victoria festivals and as announced in July of 2009, next year marks the year TD becomes presenting sponsor of the renowned Montreal International Jazz Festival.

"We're excited to extend our p...


Social Media & Sponsorship Save AAR "A Shit Ton of Money" Blog_lock

18 Nov 2009 at 11:57 AM  |  0 Comments

With the heightened emphasis around touring and sponsorship, music talent and their managers must embrace technology whether whether they want to or not. Not only do fans want access to talent, but sponsors, an increasingly important revenue stream for many bands, demand it.

Becky Carman of the OkGazzette profiles how one prominent band a bit reluctantly embraced social media and then turned it into a lucrative sponsorship deal, in the process measuring a delicate balance of fan access and necessary funding.

She writes 'If one wants to know the whereabouts and happenings of any Reject — save for drummer Gaylor, who keeps a relatively low profile — mere seconds on the Internet will yield iPhone self-portraits, descriptions of last night’s debauchery and snapshots of funny signs ...


Title ElectroEnergy Secures UFL Championship Title Blog_lock

18 Nov 2009 at 11:29 AM  |  0 Comments

Title ElectroEnergy Drink has been announced as one of the League's "Premiere" Season Foundation Partners and the Official Isotonic Beverage of the UFL. Title will also be the presenting sponsor of the UFL's Championship Game which is being held on November 27th at Sam Boyd Stadium in Las Vegas.

As a Foundation Partner of the UFL, Electric Beverage Company's Title ElectroEnergy Drink logo will be prominently displayed on the front bumper of the Las Vegas Locos' helmet. Title will also be included on ANC's on-field LED rotational signage and receive commercial inventory on the VERSUS and HDNet telecasts. UFL team sidelines will also be fully supplied with Title product, coolers and water bottles.

"Continuing with our goal of identifying companies who are looking to grow with the Un...


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