If you’re going to go to all of the trouble to be there ... be there!
Last week in my blog posting I wrote about how I just got back from speaking at the 2009 Glazer-Kennedy InfoSUMMIT in Atlanta. It was a great opportunity and I certainly had a blast.
And I was glad to see, while there, that the GKIC folks had sold sponsorships to the InfoSUMMIT – as well they should. It was a great opportunity, a "natural" ... and no doubt a handsome revenue stream for GKIC.
But what I thought was interesting was ... here I was, the only speaker on the entire 3-day program that was addressing the topic of sponsorship. And at one point during my presentation I gave a "shout out" to the conference's sponsors ... asking them to kindly stand up and take a bow. And you know ... not ONE representative from any of the event's sponsors was in the room. There must've been ...