Mall of America title runs through 2012
The Minnesota Vikings today announced that they will play all games through 2012 at Mall of America Field at Hubert H. Humphrey Metrodome.
“Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two treasured Minnesota brands – Mall of America and the Minnesota Vikings – which adds value to both companies.”
As part of the agreement, Mall of America Field will be branded with new exterior and interior signage, as well as various promotional materials. The sponsorship extends an existing relationship between the two parties.