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Links 11/04/09 Blog_lock

04 Nov 2009 at 07:33 PM  |  0 Comments

International Polo Club Palm Beach And Piaget Ink Three-Year Sponsorship Agreement

Do Marathons Have Mass Brand Value?Univision announces sponsors for Latin Grammys: Heineken, Verizon, McDonald's, Hennessy, AXE, Degree, A.H.A., PEOPLEHow Does J.I.T. Sponsorship Affect You?Aflac Partners with ScottsMiracle-Gro for NASCAR SponsorshipLiverpool Signs 1888BetSpongeTech Sposors MLB Post-Season in CanadaIs Sponsorship a Sin?Plenty sponsors BBC Masterchef event/a>Newcastle reveal new stadium nameAndy Murray Lands Adidas DealSamsung Brings Real-Time Mobile Updates to VancouverIndia Cricket Sponsorship on the Market


Sponsorship Opps on Ice Blog_lock

04 Nov 2009 at 06:16 PM  |  0 Comments

With temps dipping into the 40's today in NYC, we thought we'd check in with two sponsored events that went down or, in the case of the Bryant Park Pond is going up, around town.

The USOC's "100 Days to Vancouver"Events like this help to extend the Olympic platform for sponsors beyond a two week window to new audiences and venues. Participating at today's 100 day event at Rockefeller Center were USOC sponsors 24 Hour Fitness, Acer, McDonald's Coca-Cola and Hilton Honors, which had its logo at center ice.

The Pond at Bryant Park made possible by CitiThe Pond is coming to Bryant Park for the 5th straight year, starting on Friday. Developed by Upsilon Ventures, this is no ordinary pop-up event. This site consists of a full ice rink, bar and lounge, shops and christmas tree. This...


How Does J.I.T. Sponsorship Affect YOU? Blog_lock

04 Nov 2009 at 02:45 PM  |  0 Comments

Yesterday, Viacom talked about an environment of "Just-in-Time" advertising whereby advertisers have been waiting longer in the sales cycle to purchase inventory. "Just-in-Time" is a widely-used business strategy designed to manage carrying costs of goods and inventory by ordering inventory upon demand. Like retail inventory, many marketers are waiting until later in the sponsorship sales cycle to order their inventory. In a highly uncertain environment, advertisers (and sponsors) can reduce the risk of having external factors impact an already purchased sponsorship. By waiting longer in the sales cycle, sponsors can gain an informational advantage on how best to use their sponsorship. Afterall, no one wants to end up with a sponsorship that they can't activate to the fullest extent be...


Aflac Partners with ScottsMiracle-Gro for NASCAR Sponsorship Blog_lock

04 Nov 2009 at 01:23 PM  |  0 Comments

Scotts will have primary sponsorship for six races

Splitting up primary sponsorship is becoming a common practice for cost conscious NASCAR sponsors.

Today Aflac, primary sponsor of Carl Edwards
and the No. 99 Aflac Ford Fusion, announced a partnership with
ScottsMiracle-Gro, giving the company primary sponsorship for six Sprint Cup
races in the 2010 season. The partnership extends Scotts relationship with
Carl Edwards, who earned his first Sprint Cup victory in 2005 in the Scotts-sponsored car.

Scotts currently is the co-primary sponsor of Carl Edwards in the NASCAR Nationwide Series.

"Aflac and Scotts are two great companies that have supported me during my
career," said Edwards. "I earned my first Cup victory in a Scotts car and am
looking forward to driving for them again in the Sprint Cup Series in 2010."



SpongeTech Heads North of the Border for MLB Post-Season Blog_lock

04 Nov 2009 at 11:53 AM  |  0 Comments

SpongeTech has been behind home plate abroad during the 2009 World Series television broadcasts on Rogers Sportsnet and Le Reseau de Sport.

ANC Sports negotiated and secured the sponsorship on behalf of SpongeTech. The partnership with MLB is designed to drive consumer awareness around the new availability of SpongeTech’s innovative reusable cleaning products at Sears outlets throughout Canada.

The marketing program places SpongeTech branding into the signage position behind home plate for one inning of every World Series game broadcasted in Canada through Electronic Virtual Imaging (EVI). EVI appears as a natural component of the broadcast behind home plate from live footage captured by the center camera, which includes more than 60 percent of the game.

"Major League Baseball’...


Is Sponsorship a Sin? Blog_lock

04 Nov 2009 at 11:32 AM  |  0 Comments

Are sponsors climbing past the hard part?

There is the assumption by some - when it comes to athlete sponsorship/endorsement especially - that celebrities are often "anointed" because of marketability and commercial interests, in the absence of any real accomplishments on the court, the stage, the screen, etc. This perception is rooted in individual sports, but can also apply to other forms of entertainment - film, music, arts. Some say Britney didn't have the best voice, but she was highly marketable (at the time, at least). Michael Crabtree made a reported sum of over $750K in endorsements with Subway, Jordan Brand, Upper Deck, Topps and others before playing a down in the NFL.

A recent blog post by climber Scott Semple addressed this topic and got a lot of interest. The follow-up presentation below addresses the question ...


Which Sourcebook Reigns Supreme? Blog_lock

04 Nov 2009 at 10:36 AM  |  0 Comments

IEG or SBJ, a look at what is more useful for properties

It's the end of the year and many properties are making plans to purchase a sourcebook to help find sponsorship contacts and information. With that in mind, we whipped up a quick comparative analysis of the two most often mentioned products - SBJ Resource Guide & Factbook and the IEG Sourcebook. For the sake of this, we only looked at what kind of sponsor information each brought to the table (so for instance, for this graph we only considered SBJ's standalone 'corporate sponsors' product).

Vote below on which you find the most useful and feel free to list any specific feedback or additional resources you plan to purchase in comments.

Thanks for participating.

If you could only buy one to find corporate sponsors, which?(survey)

(you must cast a vote to see the ...


Links 11/03/2009 Blog_lock

03 Nov 2009 at 06:10 PM  |  0 Comments

The Most Brutal Sponsorship Ever

IMG and Under Armour Partner for High School Combines, and Performance Measurement StandardTennis Mag: What Mercedes’ Move Means for ToursExamining the Bobcats' New SponsorChoctaw Casino Resort Named Primary Sponsor of RCR’s No. 07 at Texas Motor SpeedwayA new ‘Western’ image and an NBA sponsorship help Chinese beer, Tsingtao, lift salesCoke to Host Hollywood Holiday ParadeInsurance companies Prudential & Aviva reportedly looking at sponsorship of the FA CupTop 3 Things to Make Your Pitch ClickColbert Nation Becomes Official Sponsor of U.S. SpeedskatingTVG Sponsors $2 Million Breeders' Cup MileToshiba and ESPN Announce Innovative Ad Campaign and SponsorshipIndia Cricket Sponsorship on the Market


Under Armour and IMG Unveil High School Combines Blog_lock

03 Nov 2009 at 05:44 PM  |  0 Comments

The SAT for athletics?

Under Armour and IMG have announced that they will partner on the development of a new athletic training platform that will establish a global measurement standard for improved sports performance, health and fitness called "Combine360".
A release announcing the deal said that the new platform "will measure and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores."

"Consistent with Under Armour's global mission to make all athletes better, IMG Performance is a pioneer in the field of athletic and character development for competitors of all ages," said Kevin Plank, CEO and Founder, Under Armour. "This partnership repre...


Sponsorship FAIL Blog_lock

03 Nov 2009 at 05:32 PM  |  0 Comments

weekly thank you to service providers

There's a million and one things that can go wrong between the time you sign a sponsorship deal and the time you measure it. It's more important than ever to make sure you've got the most experienced partners by your side.

Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs.

If you like what we're doing, please take a few minutes to view our valued service provider partners and contact them to learn more about their pitch.

VanAdams Sports Group

Partnership Activation, Inc.

Carnegie Sports & Entertainment

Leverage Agency

Sponsorship Insights Group

Stadium Advertiser


Dynasty Athlete Repres...


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