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Apple & Tennis Channel Team Up For Players Lounge Blog_lock

05 Nov 2009 at 01:23 PM  |  0 Comments

Tennis Channel has teamed up with Apple to launch a new suite of interactive features under the name, Players Lounge.

Tennis Channel hopes to reveal athlete personalities through the online destination where tennis’ top players answer personal questions about their off-court lives. Viewers also will have the ability to download players’ favorite songs directly from the Lounge through iTunes.

“We work with tennis players every day and Players Lounge is just another way to share as much of their personalities as possible with our viewers,” said Robyn Miller, senior vice president, marketing, Tennis Channel. “This is also a unique manner in which to work with partners like Apple – where viewers connect with the players through products and services they can link in ...


Partnering to Create New Sponsorship Inventory Blog_lock

05 Nov 2009 at 12:08 PM  |  0 Comments

Case Study: USSTAG & G.E.L.

In another creative example of partnering to create new sponsorship assets, Group Experiential Learning (GEL) has joined forces with the US Sailing Team AlphaGraphics (USSTAG) as a new bronze-level partner, US Sailing today announced.

What makes this partnership unique is not in the fact that the team has added another partner to their roster, but rather in how GEL will be integrated into USSTAG's platform to create additional assets for other sponsors of the team.

GEL will deliver high impact team building and leadership training experiences for current and future USSTAG sponsors.

'Sailing is an extremely team-oriented sport,' said Jay Palace, President of GEL. 'Because sailboats won’t move without coordination between a helmsperson and the sail trimmers, it’s the perfect p...


What's Next for UCF? Blog_lock

05 Nov 2009 at 10:23 AM  |  0 Comments

Adidas drops UCF sponsorship over MJ son's NIkes

How do you raise the profile of a basketball program that last year finished in 6th place in Conference USA? How about a sponsor controversy involving the two biggest apparel brands and basketball's most recognized surname.

In an exhibition game on Wednesday, Marcus Jordan, son of Michael, took the court in Nike Air Jordans, while the rest of his teammates wore contractually-bound Adidas sneaks.

Adidas made it clear following the game that they've had enough and would not renew their six-year, $3 million sponsorship when the contract expires.

"The University of Central Florida has chosen not to deliver on their contractual commitment to adidas," adidas spokeswoman Andrea Corso said in a statement. "As a result, we have chosen not to continue our relationship with them movin...


IEG: Marathon Sponsorship Up 2.5% in '09 Blog_lock

05 Nov 2009 at 09:23 AM  |  0 Comments

Have an affluent demo and a new way of bundling sponsorship inventory allowed marathon properties to increase their sponsorship take in '09, in the wake of a relatively flat to down overall environment? That's what IEG says, although a projected 2.5% increase is still significantly down from the 9% increase IEG forecasted for marathon sponsorships from '07 to '08.

Chicago, Ill. (PRWEB) November 5, 2009 -- North American-based companies will spend an estimated $86.1 million to sponsor marathons, triathlons, 10Ks and other running events this year, a 2.5 percent increase from the $84 million spent in '08, according to IEG, the world's leading authority on sponsorship.

While the projection is down significantly from the nearly 9 percent increase in spending from '07 to '08, it ...


Sponsor Offers Take Home the Trophy Promotion Blog_lock

05 Nov 2009 at 08:53 AM  |  0 Comments

Not that trophy, Yankees fans.

Barclay's, in celebration of their recently announced, Premier League sponsorship is giving fans a chance to take the Premier League trophy home.. or school... or work..

"Imagine having the most sought after trophy in English football taking pride of place
in your living room, letting your children take it to school, or at work just to impress
your colleagues," the promotion reads.

20 fans will be drawn at random and will be given the trophy for a day, between the hours of 10am and 4pm. The contest apparently is open to Premier League fans throughout the world.

Fine print to be aware of before heading over to apply:
The trophy is always accompanied by at least two security personnel.
The trophy should only be used in a controlled env...


Qantas Sponsorship Team Gets the Axe Blog_lock

05 Nov 2009 at 08:23 AM  |  0 Comments

After deciding not to renew its 21 year relationship with the Australian Open earlier this year, Qantas has let go of its seven member internal sponsorship team in favor of "outsourcing" the job to an agency, The Age reports.

M&C Saatchi will manage the airline's existing sponsorship portfolio the report says.

From The Age:
''Every sponsorship deal will be affected by this decision,'' said a Qantas executive.

''It will affect sport, community and the arts. There will be people, moving between departments, there will be people moving on.''

It is believed Qantas will honour all of its existing contracts under the company's "Spirit of Sport" platform, but an internal review of every Qantas sponsorship deal will take place.
While Qantas has dropped some deals recently, includ...


Links 11/04/09 Blog_lock

04 Nov 2009 at 07:33 PM  |  0 Comments

International Polo Club Palm Beach And Piaget Ink Three-Year Sponsorship Agreement

Do Marathons Have Mass Brand Value?Univision announces sponsors for Latin Grammys: Heineken, Verizon, McDonald's, Hennessy, AXE, Degree, A.H.A., PEOPLEHow Does J.I.T. Sponsorship Affect You?Aflac Partners with ScottsMiracle-Gro for NASCAR SponsorshipLiverpool Signs 1888BetSpongeTech Sposors MLB Post-Season in CanadaIs Sponsorship a Sin?Plenty sponsors BBC Masterchef event/a>Newcastle reveal new stadium nameAndy Murray Lands Adidas DealSamsung Brings Real-Time Mobile Updates to VancouverIndia Cricket Sponsorship on the Market


Sponsorship Opps on Ice Blog_lock

04 Nov 2009 at 06:16 PM  |  0 Comments

With temps dipping into the 40's today in NYC, we thought we'd check in with two sponsored events that went down or, in the case of the Bryant Park Pond is going up, around town.

The USOC's "100 Days to Vancouver"Events like this help to extend the Olympic platform for sponsors beyond a two week window to new audiences and venues. Participating at today's 100 day event at Rockefeller Center were USOC sponsors 24 Hour Fitness, Acer, McDonald's Coca-Cola and Hilton Honors, which had its logo at center ice.

The Pond at Bryant Park made possible by CitiThe Pond is coming to Bryant Park for the 5th straight year, starting on Friday. Developed by Upsilon Ventures, this is no ordinary pop-up event. This site consists of a full ice rink, bar and lounge, shops and christmas tree. This...


How Does J.I.T. Sponsorship Affect YOU? Blog_lock

04 Nov 2009 at 02:45 PM  |  0 Comments

Yesterday, Viacom talked about an environment of "Just-in-Time" advertising whereby advertisers have been waiting longer in the sales cycle to purchase inventory. "Just-in-Time" is a widely-used business strategy designed to manage carrying costs of goods and inventory by ordering inventory upon demand. Like retail inventory, many marketers are waiting until later in the sponsorship sales cycle to order their inventory. In a highly uncertain environment, advertisers (and sponsors) can reduce the risk of having external factors impact an already purchased sponsorship. By waiting longer in the sales cycle, sponsors can gain an informational advantage on how best to use their sponsorship. Afterall, no one wants to end up with a sponsorship that they can't activate to the fullest extent be...


Aflac Partners with ScottsMiracle-Gro for NASCAR Sponsorship Blog_lock

04 Nov 2009 at 01:23 PM  |  0 Comments

Scotts will have primary sponsorship for six races

Splitting up primary sponsorship is becoming a common practice for cost conscious NASCAR sponsors.

Today Aflac, primary sponsor of Carl Edwards
and the No. 99 Aflac Ford Fusion, announced a partnership with
ScottsMiracle-Gro, giving the company primary sponsorship for six Sprint Cup
races in the 2010 season. The partnership extends Scotts relationship with
Carl Edwards, who earned his first Sprint Cup victory in 2005 in the Scotts-sponsored car.

Scotts currently is the co-primary sponsor of Carl Edwards in the NASCAR Nationwide Series.

"Aflac and Scotts are two great companies that have supported me during my
career," said Edwards. "I earned my first Cup victory in a Scotts car and am
looking forward to driving for them again in the Sprint Cup Series in 2010."



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