To this point I've been primarily speaking of sponsorship in "general terms" – talking about some of the major ways to prospect for sponsors … why sponsors would want to sponsor your event (or property) … and some inside tips on getting "in" with them.
And I'll certainly get back to sharing more of these tips; however, I wanted to devote the next few blogs to discussing sponsorship in specific "fields".
Most folks mistakenly feel that sponsorships are only for businesses that put on events, meetings or programs. But as we just talked about before, sponsorship is for any business that does a good job of cultivating and communicating with their own group of customers, clients, readers and/or prospects.
And this goes for people that are in the speaking business as well.
I had ...