When the Weather Channel partners up with an event fundamentally dependent on headwind, you might expect a strong performance. You'd be wrong..
Luckily, the sponsorship activation which included an on-site weather reporting unit at Red Bull Flugtag was more successful than the team's performance (not that we would do any better!) and definitely a clever way to extend the Weather Channel brand to a younger audience. Other National Red Bull Flugtag event partners included Hyundai, Outback Steakhouse, Duck Tape (teams make their DIY flying machines with official Red Bull Flugtag Duck Tape!), Walgreens, Mophie, Klean Kanteen, GoPro and Sol Republic.