Posted on: September 10, 2009
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Agency
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We caught up with Doug Pirnie, who has over 30 years of experience in sponsorship, and most notably was one of the founding members of IMG's brand consulting business. What recent headline has him bullish on the practice of sponsorship? It might surprise you. Pirnie also tells us about one of IMG Consulting's early deals, defines "sponsownership," and talks about how agencies can mitigate conflicts of interest when playing both the buy and sell-side of sponsorship.
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