"We look forward to being one of the main partners for this year's race and providing these VIP experiences to race-goers," said John Ikard, the CEO of FirstBank Holding Company. "This race embodies everything Colorado stands for: nature, health, and strength in commitment. It also greatly benefits our economy by drawing in approximately a million visitors and gaining exposure of our beautiful state to more than 175 countries and territories. For many reasons--economic and otherwise—this is a great event to support and we're proud to do it."