Snapshot
November 06, 2014
Sony signs on as official sponsor for National CineMedia

Participating in this sponsorship deal:

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Some big stakeholders in Ultra HD, also known as 4K — Sony Electronics, Sony Pictures Home Entertainment and Best Buy — have teamed up and are working with National CineMedia on a cross-promotion to raise consumer awareness of the format for both theaters and the home.
Read more at www.hollywoodreporter.com »
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