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Director, Synergy and Partnership Marketing at The Walt Disney Studios

Location: New York, NY

Job Description
DISNEY THEATRICAL GROUP (DTG) operates under the direction of Thomas Schumacher and is among the world’s most successful commercial theatre enterprises. Through Disney Theatrical Productions, Disney on Ice and Disney Live!, DTG brings live entertainment events to a global annual audience of more than 19 million people in more than 50 countries. Under the Disney Theatrical Productions banner, the group produces and licenses Broadway musicals around the world, including Beauty and the Beast, The Lion King, Elton John & Tim Rice’s Aida, TARZAN®, Mary Poppins, a co-production by Disney and Cameron Mackintosh and The Little Mermaid. Disney Theatrical Group also delivers live shows globally through its license to Feld Entertainment, producer of Disney on Ice and Disney Live! For the past 30 years, Disney on Ice and Disney Live! have brought beloved Disney stories and characters annually to over 12 million guests in nearly 50 countries worldwide through productions such as Princess Wishes, Finding Nemo, Worlds of Fantasy, Let’s Celebrate! and Mickey’s Rockin’ Road Show. In addition, DTG licenses musical titles for local, school and community theatre productions through Music Theatre International.

Disney Theatrical Group seeks a DIRECTOR, SYNERGY AND PARTNERSHIP MARKETING to join its Marketing team. This function oversees DTG’s efforts to meet its marketing objectives through collaboration between DTG and internal and external marketing partners, which includes:
• Representation of the division and lead communication with other lines of business in The Walt Disney Company for possible jointly beneficial exposure
• Prioritization and communication of synergy opportunities available to DTG from other business units
• Prioritization and communication of synergy opportunities DTG has to provide exposure to other business units
• Oversight of promotional activities with TWDC business unit partners, often in conjunction with DTG Creative/Media/Publicity and Sales departments
• Coordination of synergy activity with the internal Publicity Department (which manages “broadcast synergy”)
• Coordination of partnership and/or sponsorship opportunities with TWDC corporate alliance partners
• Development and execution of Partnership Marketing opportunities with brand-appropriate external organizations/companies.
The responsibilities of the DIRECTOR, SYNERGY AND PARTNERSHIP MARKETING include:

Develop overall Synergy and Partnership Marketing strategy and implement and/or oversee related consumer-driven marketing tactics.
• Understand business operation and seek out ways to achieve stronger marketing and sales impact for key properties through mutual sharing of marketing assets.
• Understand DTG priorities and segment partnership opportunities for each.
• Develop and conduct presentations as necessary to educate partners on DTG initiatives.
• Negotiate partnership programs with external partners and seek out opportunities with new partners.
• Develop and implement synergy programs with other business units.
• Manage all budgeted projects/events, on time and within budget.
• Track and report on all partnerships and synergy activity on a monthly basis.

Maximize synergy efforts throughout TWDC through use of expert relationship- and team-building skills.
• Establish relationships and explore synergy opportunities with each of TWDC Business Units to enhance awareness and drive business to DTG’s properties.
• Over time, come to be seen as the DTG “point of entry” for Synergy discussions.
• Coordinate closely with The Walt Disney Studios Synergy team and build DTG agenda for quarterly cross-TWDS Synergy meetings
• Act as DTG ambassador when required for internal presentations and VIPs.

Maximize TWDC corporate alliance efforts throughout through use of expert relationship- and team-building skills.
• Establish relationships and explore corporate alliance opportunities within TWDC corporate alliance group to increase potential sponsorship programs.
• Act as “point of entry” for corporate alliance discussions.
• Keep TWDC corporate alliance group up-to-date with current priorities, opportunities, plans, decks and other presentation material for its continued use in TWDC-wide sponsorship discussions.
• Act as ambassador when required for corporate alliance presentations and VIPs.

Build brand partnerships with external companies across multiple categories to maximize awareness and drive attendance to productions.
• Work with sales, advertising, publicity, finance, production and other departments to create potential benefits for use in partnership programs in retail, hotel, transportation, tourism, financial services, online and other partners.
• Develop sweepstakes and other brand promotions.
• Manage and respond to licensees’ requests for sponsorship inclusion and share TWDC best practices concerning brand partnerships and promotions.

Partner effectively within Disney Theatrical Group and The Walt Disney Studios to build support for Synergy programs and partnerships.
• Work with sales, advertising, publicity, finance, production and other DTG departments to execute Synergy and Partnership plans.

Embrace and evolve the role of Synergy within TWDC’s and DTG’s ever-changing environment to insure Synergy Partners receive a seamless experience in working with DTG.
• Provide information and best practices to DTG teams domestically and internationally on synergy opportunities.
• Seek out opportunities for DTG’s and TWDC’s multi-cultural initiatives; insure marketing communications embrace diversity and reflect our diverse guests and casts.
• Seek out opportunities for DTG’s arts education-related efforts.


Required Skills
Requirements:
• BA degree or equivalent (with marketing focus)
• 10+ years of marketing experience, with demonstrated ability in partnership marketing and/or sponsorship sales
• Proven leadership and team-building skills
• Excellent negotiation skills and influencing abilities
• Strong interpersonal, written, presentation, problem-solving and decision-making skills
• Self-motivated and detail-oriented, with excellent time- and staff-management skills
• Ability to multi-task and work well under pressure in a fast-paced, ever-changing environment
• Ability to estimate projects and write statements of work (including RFPs)
• Ability to interact with high profile executives and demonstrate business savvy
• Ability to work long hours and travel, when required
• Proficient computer skills
• A passion for live entertainment and The Walt Disney Company

Desired Qualifications:
• MBA (with marketing focus)
• Minimum 5+ years in marketing with The Walt Disney Company strongly preferred
• Work experience within the live entertainment industry strongly preferred
• Extensive knowledge of The Walt Disney Company

To apply for one of the position above, please visit www.disneycareers.com and enter Req ID#: 262057in the keywords search.

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Posted On: 09/09/2010

Sr. Sponsor Activation Mgr. at Life Time Fitness

Location: Minneapolis, MN

Job Description
Responsible for all aspects of sponsor activation for Life Time Fitness (LTF) athletic events and LTF sponsored events. Work with sponsorship team to participate in the sponsor proposal process. Activate sponsorships during months leading up to the event, event days, and post-event. Collect feedback and issuance of Recap reports for each event. Develop and maintain relationships by acting as liaison between clients, members, and team members.

Examples of Work Performed

- Schedule and organize all aspects of LTF multi-sports races - Assist in the Development of program concepts and sponsorship proposals - Create, maintain and grow comprehensive sponsor activation programs - Cultivate relationships and drive partnerships with current and prospective sponsors - Work with partners to maximize sponsorship revenue, identify sponsorship trends and actively share best practices - Coordinate and manage activation and fulfillment for multiple event sponsorships - Communicate regularly with team and vendors regarding project needs - Prepare revenue projections and track to goals. - Plan for necessary resources and maintain budget plan for each project - Assist with special events as needed

Required Skills
- Bachelor's Degree - Willing to travel up to 40% - 5 -7 years corporate fundraising or sponsorship experience

- Complete understanding of sponsorship sales and activation process

- Superior planning and organization skills

- Highly skilled negotiator and logistics manager

- Financial management skills

- Strong communication (verbal and written) and interpersonal skills

- Sound business management and developmental skills

- Ability to resolve conflicting situations

- Strong computer and technical knowledge

- Effective problem solving skills

- Demonstrated passion for health and fitness required

Primary Location MN-Chanhassen - Corporate

Schedule Full-time

Shift Day Job

Nearest Major Market: Minneapolis
Job Segments: Business Manager, Event Planning, Financial Sales, Hospitality, Management, Manager, Sales

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Posted On: 09/08/2010

Manager, Brand Public Relations/Events at Diageo

Location: New York, NY

Job Description
The Manager PR/Events role is to establish and execute strategic Public Relations and Events programming for Diageo’s brands to support business and consumer objectives. Each brand maintains it’s own strategic priorities and requires detailed understanding of the target consumer as well as the short and long-term performance goals for the brands. It is incumbent on Manager to develop programs that deliver against measured metrics and support key brand objectives. The role requires strong leadership to develop cross-functional relationships working in conjunction with Brand Team, Corporate Relations and Cluster Marketing stakeholders. Each program element, both internal and external, should strictly adhere to both the Diageo Marketing Code and Diageo’s commitment to Responsible Drinking.

Decision Making/Financial Responsibility:
· Establish and execute comprehensive Brand PR campaigns that are integrated with overall Brand strategy, including product placement, sponsorship/events, media relations and internal communications.
· Screen creative to determine relevance, extent of exposure and financial implications for the relevant brands.
· Protect and enhance the company, its products, its route to market and ability to conduct business in the least restrictive, most positive, environment. Involves ability to train stakeholders and brand spokespeople to communicate brand messages in public forums, media interviews, etc. in a manner that reflects positively on the brand and Diageo.
· Establish and maintain positive coverage of the Diageo portfolio as a socially responsible company to media (both trade and consumer), and to targeted consumer audiences.
· Effectively manage external agencies and additional third parties for best in class implementation and results within budget and scope.
· Work in conjunction with Legal and Corporate Relations to solicit proper marketing approvals for all events and campaigns.
· Manage a budget range of $3 - 5MM

Complexity of Role:
Must be broadly experienced, including multicultural and digital capabilities, with proven ability to execute within highly regulated industry, have knowledge and worked directly with economic and business media, general media, public policy issues and crisis communications. Must possess strong fiscal and legal acumen as well.

Key Outputs/Deliverables:
· Develop and execute programs that will drive shareholder value and generate growth against core brand/business objectives.
· Ensure consistency and accuracy of Brand messaging with Diageo corporate messaging
· Accurately assesses business environment and identify messages that will create positive reputation for company and brands.
· Establish industry-leading partnerships/alliances.
· Ability to develop robust creative briefs, in conjunction with brand team, to inspire and unlock ideas within partners.
· Ability to motivate/inspire agencies, properly communicating deliverables and timing with agencies as well as multiple stakeholders. Effectively manage negotiations and relationships with key PR and promotion agencies utilized by company to ensure cost effective value and delivery against goals and objectives.
· Manage process of strategy from concept to implementation, engaging important cross-functional stakeholders in the financial, legal, sales and risk management communities.


Required Skills
· Three to five years Public Relations experience and Bachelors degree in Liberal Arts, Marketing, or Journalism.
·Experience in multicultural marketing and digital communications platforms.· Outstanding verbal and written communication skills.
· Proficiency in Spanish a plus.
· Great creativity, budget and product management
· Flexible attitude and team player.
· Quick learner with ability to think well and quickly on feet.
· Able to follow directions and stay focused on brand strategy.
· Ability to remain calm under pressure and continue to perform effectively.

Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

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Posted On: 09/07/2010

Marketing Manager, Events and Sponsorships at HSBC

Location: New York, NY

Job Description
Make the Right Move and join a winning team! Build your career with us. HSBC - North America is part of HSBC Group, one of the largest banking and financial services organizations in the world. Our domestic strength and extensive global network provides our employees with the best of both worlds - the friendliness of a local organization and the resources of a worldwide network - for diverse experiences and challenging career opportunities.

This position assumes overall responsibility for the development and implementing integrated marketing strategies by customer segment product category through two or more of the following roles in the marketing function inclusive of General Marketing, Product Management, Product Development, and/or e-Business. Activities and responsibilities vary from marketing planning functions, customer segmentation and targeting, product offering and performance, measurement of marketing program effectiveness of current and/or new initiatives. Serve as a subject area expert while providing direction and assigning activities to staff. Assume overall responsibility for the development and implementation of integrated marketing strategies by customer segment, product category, and channel. Manage the development of appropriate, timely and measurable marketing initiatives for key strategic objectives of the business unit including programs to acquire new customers, retain existing customers and deepen customer relationships via cross-sell opportunities of HSBC products and services. Responsible for developing mid-term strategy and quarterly operating plans for assigned areas. Support execution of strategies to maximize profitability for assigned product category, customer segment and/or channel. Collaborate with management to implement marketing strategy, including creation of campaigns, forecasting portfolio growth, up-sell, cross-sell and retention initiatives.

Monitor competitive position within applicable customer segments and overall industry through ongoing market research, industry studies, data warehouse analysis and feedback from other business units and line managers. Develop and manage budgets, while ensuring cost control of marketing programs. Lead and develop an effective team through communication, performance management, development plans and reward/recognition practices. Cultivate an environment that supports diversity and reflects the HSBC brand. Complete other responsibilities, as assigned. Serve as subject matter expert in data extraction, analysis and interpretation. Utilize data analysis results to guide direction of marketing strategy. Communicate analysis outcomes to senior management as required. Manage and re-engineer assigned products to meet customer needs. Develop product solutions to maximize cost-efficiency, functionality and creativity and meet the needs and wants of defined markets. Manage market research activities including pricing and market intelligence. Share in overall responsibility for product life-cycle management. Guide product management group in developing products and services. Direct review and develop new product lines, while including pertinent internal regulatory clients.

Ensure clear and concise communication with pertinent cross-functional stakeholders. Articulate strategy and approach, track outstanding items, ensuring resolution of outstanding items. Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s). This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role. Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues. Promote an environment that supports diversity and reflects the HSBC brand. Maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators. Jointly responsible for overall and product/project specific marketing budget. Profit and Loss accountability for managing and achieving profitability objectives for the assigned segment(s), Additional quantitative dimensions vary by business unit.

Required Skills
- Bachelor’s degree in Marketing, Business, related field, or equivalent experience
- Minimum of six years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent
- Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills
- Demonstrated understanding of customer segmentation and management techniques
- Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
- Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization, history of communicating effectively within the organization and with customer groups

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Posted On: 08/31/2010

Sr. Director, Regional Events at SAP

Location: Newtown Square, PA or New York City office

Job Description
The Senior Director, Regional Events position will be based in the Newtown Square, PA or New York City office and reports to the VP, Global Events of SAP Global Marketing.

In this high-profile position, the Sr. Director, Regional Events can expect direct interaction with the VP North America Field Marketing, VP Global Events, President North America, SAP Global Marketing COO and CMO, and other key executives serving (in addition to the day-to-day
manager for the group) as the “account director” for internal clients, advocate for experience/event marketing, and contributor to the experience design process.

This position will contribute to the planning, management, and execution of 3rd party, proprietary, sponsorship, internal, and major events for SAP in the North America Region. This position will also be responsible for building, managing, and contributing to a strong, responsive
organization that will be called upon to provide high-quality, professional service to the NA organization of SAP in a timely and cost-effective manner.

The Sr. Director, Regional Events will serve to expand the thinking and executional abilities of the North America Regional Events team. By acting in support of the VP, Global Events on day to day team managament, strategic direction, expereince design, priority setting, and relationships within and outside of the North America operations and Field Marketing, this position will allow for greater oversight and insight into SAP's regional events by the Global Events team.

EXPECTATIONS AND TASKS
-Act in support and as representative of the VP, Global Events in people and project management; strategic development; and increases in efficiency and effectiveness for the North America region of SAP.
-Support the creative, strategy, and delivery of events in North America in areas such as strategic development, creative experience design, budget management, team development and management, team leadership; relations with internal clients and departments;
management of external vendors
-Develop event and cross event strategies with brand, business, marketing, and event objectives and tactics in conjunction with North America Field Marketing leadership.
-Creation of experience design and event ideation
-Active participation in the delivery of physical and online experiences designed to drive business at SAP


Required Skills
-Bachelor's degree
-Strong communication skills, great organizational skills, attention to detail, strong work ethic, and to be able to get alone with, and provide value to, a diverse set of co workers, employees,
and internal “clients” Marketing, Events, Production, Strategy
-Strong financial and analytics skills.


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Posted On: 08/30/2010

Sr. Manager Partnership Marketing, FLIP at Cisco

Location: San Francisco, CA

Job Description
It's an exciting time to work at Cisco.Every day we connect people to the network and make it come to life.Whether it's using e-learning to educate students far from city centers or downloading the entire Library of Congress in seconds, our networking technology has not only revolutionized the way people do things, but who they are. People are more informed, more efficient, and more involved. With all forms of communications converging onto the network, Cisco is entering an exciting new era. The concept of the network as the platform for transforming life's experiences is no longer a possibility: It is quickly becoming a reality. And Cisco is leading the experience.

In addition to the responsibilities of a Mgr, The Senior Manager of Partnership Marketing, directs and controls the activities of a large functional area within a Marketing programs organization.Participates with other senior managers to establish strategic plans and objectives and to insure those strategies are aligned across major parts of the organization.Makes recommendations that drive major revenue streams, major investments, or major strategic thrusts of the company.Establishes and modifies policies governing the Marketing programs team Complete understanding of and experience in leading a team in applying all elements of complete marketing. Through understanding of all marketing and business disciplines. Strong marketing strategy development background. Strong Market/Channel segment marketing expertise, ideally with global experience.

Required Skills
Extensive experience in developing and executing programs to a market/channel segment. Will manage the work of subordinate managers or project leaders; will be responsible for a team of 6 or more.Provides a strategic vision for the team.Provides management guidance to intermediate managers, peers and all levels of exempt and non-exempt employees on accomplishing goals.Only long-term strategic objectives are reviewed by immediate line management; trusted to effectively implement tactical details on his/her own.

Superior people management skills.

Ability to influence and persuade senior level management regarding complex and/or controversial situations.Strategic understanding of market and business issues.Effectively delegates work to others while meeting or exceeding all key objectives. Manages marketing programs for initiatives driving annual revenues of $1B+.Manages team responsible for identifying requirements for, creating, and driving implementation of marketing programs with budgets up to 10s of millions of dollars.

Typically reports to Dir, Sr Director or VP, Marketing. Interacts with management at the Director and VP level.Represents Cisco and Cisco Marketing programs to internal/external organizations, customers and press, etc. Determines and drives short, mid- and long-term strategic objectives.

Exercises broad independent judgment.Resolves team and cross-organization problems independently.

Focuses on strategic problem-solving and
resource commtments, working through team and others to insure the effective implementation of programs and the appropriate choice of tactics.

In addition to all the success factors for a Mgr, MPI:Demonstrated ability to build and develop an organization.Ability to articulate an overall vision and strategy and to drive the organization to achieve it.

Exerts strong influence across the organization; recognized as the voice of authority in area of responsibility.

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Posted On: 08/26/2010