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Global Integrated Marketing Manager at Nielsen

Location: New York, NY

Job Description
The Global Integrated Marketing Team's primary role is to effectively position and generate awareness of "one" Nielsen promise, values and breadth of assets. This involves developing formal marketing strategies and executing plans in support of priority solutions for the organization. The team actively works with the Vertical and Sales Marketing teams, Product Leadership, Client Services, Event Marketing, Design Services and Corporate Communications to develop and execute against plans. This team is the horizontal connection throughout the company that ensures brand compliance across all business units.

Key Responsibilities of Marketing Manager:
- Collaborate on the development and execution of marketing strategies and plans and coordinate with various marketing and communication leads across the organization
- Work with third party trade associations and vendors to determine and execute against the best opportunities for the brand
- Develop messaging and branding for key trade events throughout the year, including internal cross-industry client conference
- Work with product and sales marketing teams to maintain brand consistency and concise messaging on all internal and external facing collateral, sales presentations, events, etc.
- Collaborate with design studio to ensure all output is meeting brand guidelines and delivering on Nielsen strategy
- Ability to handle multiple projects at once and identify priorities
- Ability to motivate teams across the organization to adopt revised brand strategy and implement it within their organization
- Manage budget

Required Skills
Key Skills/Competencies:
- Must possess strong leadership skills to gain credibility with various business leaders and stakeholders
- Excellent written/copy writing skills
- Excellent verbal communication skills
- Strong attention to details and ability to multi-task
- Strong analytical and project management skills, self-motivated, creative, open minded and knowledgeable
- Strong interpersonal skills to interface with numerous internal stakeholders
- Proven ability to work independently in a strong team-work related culture

Qualifications:
- BS/BA in Marketing or related field
- 5+ years marketing experience
- Branding, B2B and B2C experience a plus

Apply Online

Posted On: 03/10/2010

Manager, Events and Sponsorship at Winn Dixie Stores, Inc

Location: Jacksonville, FL

Job Description
Job Summary
The manager directs Winn Dixie’s Events and Sponsorship team in the development and implementation of plans that promote the key initiatives of Winn-Dixie. This position manages the function of locating opportunities for corporate involvement to enhance the company’s community profile, and facilitates avenues for receipt of funding and support with regard to company sponsorships. The manager is responsible for planning, organizing, and managing efforts to represent the organization in the communities in which it operates. This role leads programs that promote good corporate citizenship and builds the organization’s reputation within the community. Additionally, this position oversees the organization’s charitable contributions program. The manager ensures that their department’s work product clearly communicates company objectives and supports the attainment of the company’s business goals.

Representative Roles and Responsibilities

Primary Functions
1. Oversees execution of the annual business plans and quarterly action plans in conjunction with Winn-Dixie’s sponsorships.
2. Manage all logistics for all events on corporate and regional calendar.
3. Identify and cultivate new corporate relationships that support the organization’s mission, and generate new revenue streams.
4. Work with Executive and Operating teams to ensure key leadership involvement in major organizational relationships.
5. Approves marketing plans and promotional material supporting company sponsorships.
6. Ensure that charitable and community activities generate appropriate reputation enhancement for both the enterprise and individual brands.
7. Oversees the planning and logistics of special events.
8. Manages the Foundation and corporate donations program, including screening requests for financial support, coordinating the approval process, and managing the disbursement of funds.
9. Identify issues on the community level requiring action with the goal of developing positive working relationships with various stakeholders and thought leaders.
10. Analyze existing charitable relationships, corporate funding commitments, volunteerism practices and diversity outreach partnerships to ensure alignment with strategic direction.
11. Leverage Winn-Dixie’s people and financial resources to ensure appropriate relationships with national local organizations that represent the interests of diverse groups in the community.
12. Becomes the pulse of all things related to the store’s community perception and messaging.
13. Establish metrics to ensure that outreach and involvement are achieving the desired goals.
14. Develop and implement special programs as needed or requested in support of Merchandising or Corporate objectives.

External & Internal Relationships
1. Champions all Events and Sponsorships planning by collaborating with all levels of the organization to guarantee work is directed towards achieving Winn Dixie’s business goals and maintaining our company’s mission by building the trust and loyalty of our customers.
2. Establish and maintain relationships with outside vendors and experts in industry.
3. Manages external vendors; identifying the best resources, RFP development, project tracking/management, validation and on-going assessments.
4. Manages vendor-related contracts and work – scope statement, contracting, budgets, invoice payment, etc.
5. Recruits, leads and develops a Events and Sponsorship team that understands and supports the company’s mission and values, as well as the unique aesthetic of the brand.
6. Coordinates all direct reports to improve collaboration and reduce rework. Provides strategic and operational direction to all subordinate areas.
7. Builds a high performing team through the management, support and development of associates in their careers. Manages the development of the structure, talent, systems and processes required for long term optimization and success of the team.
8. Collaborates with all levels of the organization to ensure work is directed towards attaining company goals and building trust and loyalty of our customers.

Required Skills
Required Qualifications
1. Bachelor’s degree (Marketing, Public Relations, Communications or related field).
2. Minimum four (4) years of event management and/or Sponsorship development experience, which includes at least two (2) years supervisory experience; or an equivalent combination of eight (8) years relevant education and experience.
3. Minimum three (3) years experience executing major events.
4. Strong oral and written communication skills.
5. Ability to manage and prioritize multiple concurrent assignments.
6. Ability to collaborate effectively with other team members.
7. Excellent organizational skills.
8. Experience in project management.
9. Strong ability to work well under pressure with multiple deadlines, provide superior attention to detail, and ability to troubleshoot unplanned circumstances.
10. Must have high-energy work ethic and be able to travel and work non-standard business hours throughout the year
11. Outstanding interpersonal skills with a demonstrated comfort level of interacting equally well with all levels of the organization. Ability to provide guidance while also accepting direction.
12. Ability to travel.
13. Or, equivalent combination of education, training and experience.

Preferred Qualifications
1. Masters degree (MBA or other degree in related field).
2. Demonstrated ability to develop individual talent and build strong capability in teams.
3. Ability to multi-task and adapt quickly to change.
4. Excellent computer skills.
5. Passion for Retail.
6. Fluent in speaking and writing Spanish.

Apply Online

Posted On: 03/09/2010

Local Marketing/Sponsorship Manager at Bank of America

Location: Chicago, IL

Job Description
Description

The Local Marketing/Sponsorship Manager is part of the Bank of America Corporate Affairs Team and will be supporting the Chicago Market. The functions of the position include:

Strategic Partnerships:
Identify, build and maintain relationships with influential organizations (existing and potential) for effective marketing and sponsorship activities at a local market level.

Sponsorship Planning and Execution:
Responsible for managing local market investments to drive goals from Local Market strategic plan and maximize ROI by delivering sales growth and creating opportunities for cross-sales and referrals.
Effectively decisions, negotiates and activates local sponsorships. Strategic with assets - thinking in terms of fewer, bigger, more impact.
Approve branding treatment
Coordinate activation of sponsorship elements (inclusive of events)
Communicate to leadership/associates
Engage Line of Business (LOB's)/clients
Leverage national platforms/sponsorships that impact the local market to grow business and brand.
Provides continual feedback to the Program Office on national platforms/events and tools needed for local event execution.

Brand Visibility:
Responsible for coordination and delivery of brand visibility plan to leverage key market objectives as well as leverage LOB events to complement local market strategy.
Management and coordination of overall market messaging (in close partnership with all LOB's and enterprise media)
Assist with Sr. Management visits and honors
Integrate Team Bank of America activities with local market planned activities/events.
Communication lead for internal/external activities both with BAC communications/media relations and agency partners in support of local marketing and sponsorships.
Provides voice of local market to Enterprise Media team for media buys, off-the-shelf materials.

Entertainment/Events/Other:
Responsible for coordination of entertainment and event opportunities associated with sponsorships and other partnerships (eg: tickets, suites, media buys, fundraisers)
Ticket allocation, management, F&B (p-card activities) to assist LOBs in achieving their sales/growth objectives
Sponsorship Events
Cross LOB MP events

Required Skills
Required Skills: "Must" have these skills to be minimally qualified.

College degree

8+ years of related work experience

Experience with the activation of sponsorship elements (inclusive of events)

Experience with Marketing/Brand Management

Strong partnership skills

Ability to create and execute tactical work plans

Self-starter

Strong communication skills

Active participation in the Chicago Sponsorhip/Non-profit community


Desired skills:

Knowledge of the financial industry a plus

Apply Online

Posted On: 03/08/2010

Events Manager, Product Marketing at Google

Location: New York, NY

Job Description
This position is based in New York, NY.

The area: Product Marketing

The Product Marketing team partners with Engineering, Product Management, and the Sales organization to inform customers and the Sales team about new Google products and features. We conduct extensive market research to better understand and meet our users' needs. Working within our portfolio of consumer products (such as Search, Gmail, Maps, or Earth), we devise plans to make our users happier and increase the usefulness of our products. We use quantitative analysis and other research methods to improve the effectiveness of online marketing and better understand user behavior. Finally, Product Marketing works with our Ads product teams to communicate to advertisers and users how much value they gain from using Google products. As new advertising technologies are introduced to prospective customers, we develop messaging, collateral, events, and sales strategies to ensure their success.

Responsibilites:

• Help concept, produce, and measure alternative event driven marketing programs from non-traditional presence at events, online programs, and “live marketing” with PR/buzz amplification.
• Event budget and event calendar management for assigned projects.
• Full event management and production including all aspects of event logistics from development of content, production, venue management, promotions and other event-related marketing responsibilities.
• Analyze programs for effectiveness; conduct post-event reporting and ROI analysis.
• Interact with vendors, partners, company executives and a wide range of functional groups within Google.



Required Skills
• BA/BS degree preferred or equivalent with at least 5 years of experience in a similar event management role.
• Must be self-motivated, articulate, and possess excellent verbal, written communications and strong interpersonal skills.
• Exceptional budget management, negotiation, and organizational skills.
• Ability to work smart in a fast-paced, high-growth environment.
• Must be willing to travel and work long flexible hours.

Apply Online

Posted On: 03/05/2010

Sponsorship Coordinator at City of Chicago

Location: Chicago, IL

Job Description
• Research and identify industries and organizations to contact and solicit financial and in-kind contributions and corporate sponsorships from businesses and groups in support of the department's special events
• Prepare and disseminate sponsorship packages which include summaries of upcoming events, levels of participation, fees, benefits and past sponsorship support
• Negotiate contract agreements with sponsors detailing benefits to be received for sponsorship
• Serve as a liaison to sponsors addressing any issues or needs they may have
• Attend scheduled events to assist sponsors and ensure they receive appropriate benefits
• Assist in the creation and development of promotional materials
• Provide hands-on assistance to unload, transport, set-up and tear-down sponsor displays
• Maintain files and records of current and potential sponsors
• Prepare reports on sponsorship activities
• Perform other related duties as required

Related Duties:

Prepare informational packages and other marketing materials to promote programs and events, arrange logistics on-site, and assist with various departmental events. Other related duties as required.

Required Skills
Qualifications:

Graduation from an accredited college or university with a Bachelor's degree in Business Administration, Marketing, Communication, Sports Management, Journalism or a related field supplemented by three years of progressively responsible sales experience.

Knowledge, Abilities and Skill:

Considerable knowledge of sales techniques and practices. Basic knowledge of contract administration. Good knowledge of marketing and promotional strategies. Ability to lift and transport at least 30 pounds.

Ability to negotiate and prepare contract agreements. Ability to establish and maintain working relationships with sponsors. Ability to market programs, events and festivals.
Strong sales experience. Excellent account management skills. Good oral and written communication skills. Good research and organizational skills. Good marketing skills. Good knowledge of MS Word, Excel and PowerPoint.

Working Conditions:

General office environment although most events are located outdoors.

Apply Online

Posted On: 03/04/2010

VP/Group Account Director at Momentum

Location: New York, NY

Job Description
THE POSITION

At Momentum, Group Directors, Business Leadership, are more than good client facers. They’re business drivers and creative champions. They understand their category categorically. Numbers, facts and competitive stats are on the brain as much as strategy, execution, process, presentation and politics.

Momentum is looking for a proven leader for our spirit/liquor account, William Grant & Sons. William Grant & Sons is currently the number eight luxury spirits portfolio in the U.S. Their aim is to become the most respected premium spirits portfolio in the world—and Momentum is going to help them get there. The company has a collection of iconic brands ranging from Stolichnaya Vodka, the world’s best-selling Russian Vodka to the world’s favorite single malt Scotch whisky, Glenfiddich, to the handcrafted range, The Balvenie, and innovative new brands such as Hendrick’s Gin, Sailor Jerry Rum and Milagro Tequila. Momentum works with William Grant USA on building strong relationships with its distributor partners and delivering fully integrated marketing programs that drive profitable brand performance.


YOU, IDEALLY

You’re organized enough to keep the details straight, but ultimately you are a macro thinker. The big picture is always on. At the intersection of Momentum and our clients, you can pull reins to create growth and profitability—and champion your strategy to multiple Momentum teams with confidence.

For at least twelve years you hung your hat inside agencies, steadily moving forward. You possess significant understanding of marketing luxury products. For five years you’ve excelled in spirits marketing on the client or agency side. And for over five years you’ve supervised individuals and helmed teams. Your career is built on objectives, leadership—and ultimately results. Your client skills are stellar – you have the gravitas and maturity to communicate with and navigate among executive and marketing leadership and you know how to sell. Collaboration comes naturally, but you are definitively a self-starter. On your mind: brand strategy, agency goals, client business and solutions satisfying to all. You are tenacious, savvy, a great relationship builder.

YOU, IN PRACTICE

· Have proven experience in the promotion arena including; national/regional/account specific promotions, on- and off-premise programs and events.
· Have an understanding of the broader picture as it relates to advertising, shopper marketing, digital and PR
· Successfully negotiate partners and sponsorships
· Create a team environment where respect, collaboration, strategic thinking, appropriate risk taking and good communication are integral
· You have experience managing and leading a team in located in various offices. Being a virtual leader is no big deal for you. You’ve done it before.
· Are a strategic thought leader and are able to execute – possess hands on tactical experience
· Lead strategy development and brand process for assigned accounts
· Play the primary role in client presentations to sell the idea, respond to questions and communicate the agency’s point of view
· Develop and manage budgets and staffing plans
· Grow the account, attain annual revenue and contribute substantially to margin targets
· Lead account service and cross-discipline agency team in developing and delivering exceptional programs, flawlessly executed while meeting client needs
· Expert in one or more of Momentum’s core functions


CORE RESPONSIBILITES

Some of your responsibilities will include:

· Set goals, drive US initiatives, pursue global growth opportunities, and drive collaboration between account and creative teams at all levels
· Lead the annual business plan development process for the account, collaborating with client and internal team
· Attain annual revenue and contribution margin targets, managing budgets and expenses
· Client engager – build upon existing and new relationships - develop and cultivate relationships with senior clients
· Guide the team (often remotely) in opportunity identification, strategic thinking and the subsequent development of integrated marketing programs by brand across the portfolio
· Hold team to brand strategies and activation programming that delivers against objectives
· Collaborate and partner with the Director of Live Events
· Identify and generate new opportunities within William Grant & Sons by proactively seeking out assignments for under developed brands or countries.
· Create a team environment that facilitates: mutual respect and partnership across functions; quality thinking; appropriate risk taking; strong internal communications; and regular performance feedback.
· Develop staffing plans supporting business
· Develop processes and procedures addressing workflow, operational and quality issues within the team and across other agency departments
· Lead account service and cross discipline agency team in developing and delivering exceptional programs, flawlessly executed while meeting client needs.
· Brand champion, leading development of consumer insights
· Demonstrate working knowledge of Momentum’s core disciplines
· Troubleshoot conflicts with senior clients and team members

Required Skills
REQUIREMENTS

· Agency, client or marketing services experience marketing and/or promoting of luxury goods
· 12+ years experience (ideally a mix of agency and client side)
- 5+ years Spirits marketing/promotion
- 5+ years supervising individuals / teams
· Possess significant knowledge of promotional marketing
· Experience in shopper marketing/account specific marketing is a plus
· Strong team management skills internally and externally
- Ability and desire to mentor a team
· Strong presentation skills – ability to develop and deliver compelling client presentations and new business presentation -ability to think on your feet
· Client engager
- know what is expected by client
- proven ability to add value
- ability to think ahead – foresight - proactive
· Love what you do - sense of pride
· Sense of humor

COMPENSATION: commensurate with Experience

Apply Online

Posted On: 03/02/2010