Sponsor profiles are listings for sponsorship buyers detailing key people and historical data about the brands
About Recent Activity
Recent activity is a real-time summary of this sponsor's latest activity.
This is a summary of the sponsors competitors who may also be interested similar sponsorship opportunities.
This tab includes key sponsorship decision makers that work at the brand ("decision makers"),
members that have done deals with this brand in the past ("deal makers"),
members that are knowledgable about this brand's sponsorship strategy ("brand experts") and
members that are interested in doing deals with this brand in the future ("followers").
Here you'll see the historical sponsorship spending data for this brand.
About Key Markets
This is a geographic representation of the markets that are important to this brand based on historical spending patterns.
'Tips' is a streaming feed that brings together all of SponsorPitch's brand leads, insights and discussions and provides one place for you to digest the day's most discussed brands. Tips are leads provided by other SponsorPitch users. SponsorPitch does not verify tips and we encourage you to verify all claims, do your own due diligence and reasonably fact check leads.
News pulls together the latest headlines about this brand's sponsorship activity from a variety of sources including the SponsorPitch blog, Google, Bing and others.
Jobs can often give critical clues into how brands evaluate proposals, what a brand's objectives are, when a brand is apt to spend, what they're likely to spend on, who they're looking to reach, budget allocation and more. Recent sponsorship job postings for this brand are shown in this tab.
Tips allow you to share info about brands you have worked with or know well while similarly benefiting
from the knowledge of thousands of other SponsorPitch members. Tips may consist of any insight that you
feel will help others pitch a specific brand more successfully. Your post will remain anonymous and
you'll get 5 SPoints for each tip!
Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. The company has become one of the premier brands in the rapidly growing women’s sports and active apparel markets. Athleta offers high quality, stylish, and functional apparel, footwear and accessories, 90 percent of which is proprietary branded, across a wide variety of sports and fitness activities, including a high component of crossover apparel as well as casual wear. Athleta sells its products through catalogs and its website, www.athleta.com. The company is headquartered in Petaluma, CA, and has nearly 200 employees. Athleta was acquired by Gap Inc. in September 2008 and is part of the Gap Inc. Direct division.
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