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Fenway Sports Management



Agency Summary
Fenway Sports Management specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. FSM creates successful integrated sponsorship programs for some of the world's most prestigious brands including: the Boston Red Sox, Boston College Athletics, Liverpool Football Club, NBA MVP LeBron James, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship and Roush Fenway Racing. FSM's consulting clients include Athletes' Performance, Dunkin' Donuts, Gulf Oil & JetBlue.
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MGM Resorts International partners with Boston Red Sox LAS VEGAS, March 8, 2019 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) today announced the formation of an official partnership with the Boston Red Sox. This partnership includes the MGM Resorts logo appearing on the Green Monster at Fenway Park, the most iconic ballpark in Major League Baseball.


Samuel Adams signs deal with Boston Red Sox BOSTON, Dec. 12, 2017 /PRNewswire/ -- Samuel Adams, New England's leading independent craft brewer, has been named the "official beer of the Boston Red Sox." Samuel Adams and the Red Sox have entered into a multi-year partnership, bringing together two beloved, Boston icons.December 7, 2017, Boston, MA: A baseball autographed by Samuel Adams Founder Jim Koch and Boston Red Sox President and CEO Sam Kennedy is displayed next to a bottle of beer during the announcement of a partnership at Fenway Park in Boston, Massachusetts Thursday, December 7, 2017. (Photo by Billie Weiss/Boston Red Sox)More


Your Call partners with Fenway Gridiron Series Your Call Football (YCF) is bringing together the sports and gaming industries in a new way as part of its sponsorship of Fenway Sports Management’s “Fenway Gridiron Series 2017.” For the first time, during the Fenway Gridiron Series 2017, fans will get an inside look at the future of sports and gaming with demos at Fenway Park.

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