"Wembley is one of the world's most iconic venues, steeped in history, with some of the greatest artists having performed under its roof," said Tom Miserendino, chief executive of AEG Europe. "Over the last few years, however, the venue landscape in the UK and Europe has changed, with many more venues for artists and acts to choose from. This naming-rights partnership with SSE enables us to undertake the refurbishments to restore this renowned arena."