SponsorshipMonday, 14 April 2014 13:46Energy drink supplier POSI+IV has become the official hydration partner of the London Triathlon and the Leukaemia & Lymphoma Research Blenheim Palace Triathlon.Following their UK and Ireland launch in March 2014, POSI+IV has signed a three year sponsorship deal with the UK’s leading triathlon events until 2016.The London Triathlon is the world’s biggest triathlon event, taking place on 2-3 August 2014 with over 13,000 participants and 30,000 spectators. The Leukaemia & Lymphoma Research Blenheim Palace Triathlon, known as the season opener and best event for first-timers, is the UK’s second largest triathlon with over 7,000 participants and the UK’s most picturesque event taking place at the World Heritage Site, Blenheim Palace.James Robinson, IMG Challenger World Managing Director said: “We are thrilled to be working with a new innovative brand like POSI+IV which embraces the Can Do Attitude like our amazing participants. The brand will be a great addition to our events and I’m sure our participants will look forward to trying the product.”Commenting on the sponsorship deal, Nicholas Hampson from POSI+IV said: “POSI+IV are proud to be associated as the sole energy drink sponsor of the London and The Leukaemia & Lymphoma Research Blenheim Palace triathlons. POSI+IV look forward to supporting both amateur and professional athlete’s tough training regimes in the run up to this year’s events.”