May 03, 2016
3M signs on as official sponsor for MC Hammer

Participating in this sponsorship deal:

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ST. PAUL, Minn.--(BUSINESS WIRE)--To celebrate 20 years of providing damage-free organizing and decorating solutions, Command™ Brand from 3M has partnered with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch the brand’s new Do. No Harm. integrated marketing campaign. For the brand’s first celebrity partnership, Command Brand chose the one and only “Hammer” that hates nails to empower consumers to put away the toolbox and hang fearlessly without damaging walls.
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