March 23, 2015
7Up signs on as official sponsor for Twitch

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Twitch, the world’s leading social video platform and community for gamers, continues its foray into music as an official broadcasting partner of Ultra Music Festival, the world’s premier electronic music festival. This year’s live stream will be powered by 7UP®, the exclusive sponsor of the stream for the 2015 music festival. Scheduled for March 27-29 during Miami Music Week, the entire festival will be broadcast live on Twitch at
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