May 11, 2015
Absolut signs on as official sponsor for Empire of the Sun

Participating in this sponsorship deal:

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Last fall, Pernod Ricard's Absolut Vodka traveled the globe to transform nightlife in cities ranging from Red Hook, Brooklyn and Johannesburg, South Africa to Sao Paolo and Berlin, teaming with DJs Zedd, Araabmuzik and Alvin Risk and music-video director Melina Matsoukas (Beyonce, Lady Gaga, Rihanna) along the way. But for its latest foray into combining EDM, design and nightlife, the spirit brand has debuted a new TV campaign, "Absolut Nights," that compiles highlights from its four city takeovers -- complete with a brand-new single from Australian dance duo Empire of the Sun. The anthemic track "Welcome To My Life" previews the band's upcoming third album, the follow-up to 2013's Ice On The Dune. The track also features a rare appearance by producer Nick Littllemore on lead vocals for the verses, while lead singer Luke Steele handles chorus duties.
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