With "only a year from WUSA conception to kickoff, only a few [league sponsors] had time to initiate league-focused programs," according to Hilary Cassidy of BRANDWEEK. Johnson & Johnson activated its sponsorship around its Acuvue brand, "creating a WUSA handout guide and utilizing goalies at store appearances." Acuvue Senior Product Dir Carlos Navarro, on its WUSA campaign: "The in-stadium event was the strongest component. There was significant exposure on rights and the access we have to fans is great. We still have to measure what we got from pure media exposure." Cassidy: "Armed with the assets of time and a proven product to sell, the WUSA will tap players for more grass roots marketing and seek additional partners. Targets: fast food and soft drinks, brands looking to reach families, and brands aimed at young women (like an Abercrombie & Fitch or Levi)." Meanwhile, WUSA research found that 98% of the league's fans felt games in the inaugural season "met or exceeded expectations" (BRANDWEEK, 9/3 issue).
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