September 14, 2015
adidas signs on as official sponsor for Aaron Rodgers

Participating in this sponsorship deal:

Data 250px aaron rodgers 2008 (cropped)
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Adidas, in a news release issued Thursday morning, described the deal as a "multi-year partnership." Rodgers will collaborate on footwear, training apparel and equipment product development and will have "a leading role" in Adidas marketing campaigns, traveling "on behalf of Adidas to major international sporting events and brand initiatives."
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