Snapshot
September 14, 2015
adidas signs on as supplier for Canadian Football League

Participating in this sponsorship deal:

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As part of the agreement, adidas will supply all Authentic on Field product to the nine CFL teams. The terms and conditions of the agreement remain the same. “With the shift to adidas on the CFL field of play, we’re able to provide CFL players with our best sports performance products, and fans with the authenticity and heritage of adidas as a Global sports brand. It also allows us to sharpen our focus and investment towards building Reebok as Canada’s leading fitness brand.” -Michael Rossi, President, adidas Group Canada “This is an important moment in the evolution of our partnership with one of the world's leading companies in sport. It marks an exciting new chapter for our league, teams, players and, most importantly, our fans.” -Jeffrey L. Orridge, Commissioner, Canadian Football League
Read more at press.cfl.ca/adidas-to-become-official-outfitter-of-the-cfl.com »
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