November 06, 2014
Adidas signs on as official sponsor for German Ski Association

Participating in this sponsorship deal:

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"We are pleased that the successful partnership with the DSV goes into the next round. Adidas and winter sports just belong together," Winand Krawinkel, the managing director for Adidas Central Europe, said during the contract signing at the recent Biathlon World Cup event in Ruhpolding.
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