November 06, 2014
adidas signs on as official sponsor for Juventus F.C.

Participating in this sponsorship deal:

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The German sportswear company will replace rival Nike in the role from the start of the 2015-16 season. Adidas will supply the Turin club’s kit for six years, through to the end of the 2021-22 campaign. The deal is worth a total of at least Eur175.5 million over the term of the agreement, but Juventus said that further payments could be made.
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