November 06, 2014
Aetna signs on as official sponsor for Connecticut Open

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Aetna Invites Families to 'Play' at the New Haven Open at Yale Aug 18, 2011 (Close-Up Media via COMTEX) -- Aetna announced it is tennis time in Connecticut, and the Company urges families to join in the fun, energy and excitement of professional women's tennis at the New Haven Open at Yale presented by First Niagara, running through August 27, at the Connecticut Tennis Center at Yale.According to a release, the tournament, which will once again showcase the best women's players in the world including three-time defending champion and World No. 1 Caroline Wozniacki, has been reenergized this year with new sponsors and activities. Aetna is supporting this community event with a three-year commitment to serve as one of the tournament's five Cornerstone Partners."As a Cornerstone Partner, we are particularly excited to focus our support on activities that will engage the whole family in the excitement of the tournament and the health and vitality that come with physical activity such as tennis," said Floyd W. Green, Aetna vice president, Community Relations and Urban Marketing. "We invite families to the Aetna Kids Day presented by ESPN and all throughout the tournament we encourage children and adults to visit the Aetna FitZone. Both are great opportunities to blend fun and fitness and enjoy the fast-paced, exciting game of tennis. We hope the events, including tennis clinics for all ages, will please lifelong tennis fans as well as engage newcomers of all ages and walks of life in the fun of the sport."Aetna Kids Day presented by ESPN will be held on Sunday, August 21 from 10 a.m. to 4 p.m. It promises to be a fun-filled day of music, court games, giveaways, a free tennis clinic for children, autograph sessions and appearances by the WTA stars.Throughout the tournament, the Aetna FitZone will feature health and fitness activities for children and adults. Fans can enjoy a new daily Aetna Fitness Clinic from 1-4 p.m., which offers tennis instruction, cardio tennis and Zumba. The Aetna FitZone also will feature week-long 10 and under tennis activities, a Fast Serve contest, games, face painting, a bungee run, an activity center and prizes."We are delighted with how Aetna is activating its New Haven Open sponsorship," said Tournament Director Anne Worcester. "Between their very impactful advertising campaign, sponsorship of Aetna Kids Day, and the activities that will be held in the Aetna FitZone throughout the event, they are engaging our fans in active, healthy and fun ways. We look forward to this being the beginning of a long-lasting relationship."More on this story may be sent to [ Back To Cloud Computing 's Homepage ]
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