October 05, 2017
Alibaba signs on as licensee for Pac-12 Conference

Participating in this sponsorship deal:

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Under Pac-12 Global initiative, Alibaba to distribute Pac-12 Networks content in China across linear and digital channels through 2024 and sponsor Pac-12 China Basketball Game through 2020Student-athlete cultural and educational exchange and promotion of US collegiate sports model in China to continue as core missions of partnership
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