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November 06, 2014
Allstate signs on as official sponsor for Major League Soccer

Participating in this sponsorship deal:

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Published February 14, 2011, Page 5 Major League Soccer has signed Allstate Insurance to a four-year deal as the league’s official insurance partner. Building on a four-year partnership with the Mexican national soccer team, Allstate’s sponsorship deal with Soccer United Marketing also includes four-year partnerships with the U.S. Soccer Federation and the U.S. men’s and women’s national teams as well as a four-year extension with the Mexican national team. Industry sources peg the deal, which was negotiated by IMG, in the eight-figure range.
Read more at www.sportsbusinessdaily.com »
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