SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that Pro Football Focus (PFF), a subscription-based analytics service that supplies data to the National Football League (NFL), National Collegiate Athletic Association (NCAA), and Canadian Football League (CFL) teams, has moved all of its infrastructure to AWS, and has chosen AWS as its official cloud and machine learning provider. PFF will use AWS compute, storage, database, serverless, analytics, and machine learning services to improve operational efficiency, innovate at a faster pace, and drive deeper meaning from game statistical data. AWS will enable PFF to uncover never-before-seen metrics that will change the way that teams, fans, and the media experience football. Working with AWS, PFF will enhance its data collection systems and enterprise reporting suite so that organizations leveraging PFF’s data can quickly discover player and opponent tendencies, identify weaknesses in rosters, and create play cards based on that data, accelerating their ability to strategize for every match up.