March 27, 2015
American Express signs on as official sponsor for Coachella

Participating in this sponsorship deal:

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Coachella may still gross more money than any other U.S. festival -- $78.3 million in 2014 alone, according to Billboard BoxScore -- but since its inception in 1999, the only currency accepted on site has been cash. But this year, credit cards will be accepted for the first time in Coachella’s 16-year history, and American Express has signed on as the Goldenvoice/AEG festival’s official payment provider for both weekends on April 10 through 12 and 18 through 20, as well as sister country festival Stagecoach, which returns to Indio Valley, Calif., on April 24 through 26.
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