May 18, 2016
American Express signs on as official sponsor for Viacom Media Networks

Participating in this sponsorship deal:

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Viacom (NASDAQ: VIAB, VIA) and American Express today announced an exclusive targeted television advertising partnership that will combine American Express’ powerful data capabilities with Viacom Vantage, the industry-leading predictive and targeting engine. The new product, Vantage Intent, powered by AmEx, will bring deep insights to marketers about consumer purchase intent while scaling across television, digital, and social. Vantage Intent, powered by AmEx is available for the 2016 Upfront.
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