December 04, 2017
Anheuser-Busch InBev signs on as official sponsor for Mexican National Team

Participating in this sponsorship deal:

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NEW YORK, Dec. 4, 2017 /PRNewswire/ -- Estrella Jalisco, a premium pilsner beer with more than 100 years of Mexican brewing tradition, today announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF). As part of the agreement, Estrella Jalisco becomes the Official Beer of the Men's Mexican National Soccer Team (MNT) throughout the annual U.S. Tour of El Tricolor, on the Road to Russia for the 2018 FIFA World Cup and beyond. Estrella Jalisco, a Mexican import launched by Anheuser-Busch in the United States in 2016, continues to grow in popularity and distribution and hopes to engage soccer fans through the MNT's 23rd World Cup appearance.
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