November 06, 2014
Anheuser-Busch InBev signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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As part of its partnership, first forged in 1998, Budweiser will retain a "significant presence" during NBA national game telecasts on ABC, ESPN and TNT, along with NBA Digital properties NBA TV and, the brewer said today. Budweiser will also release NBA-themed television advertising, packaging and point-of-sale materials at retail locations.
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