NEW YORK — Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team. As one of the greatest defenders of his generation, Ramos’ ‘Be a King’ campaign celebrates his stand-out career in advance of his latest milestone, the soon-to-be most capped player ever for Spain. Ramos embodies the ambition of the King of Beers and Budweiser celebrates his journey to becoming truly one of football’s greats by using the meaning and symbolism of his tattoos to showcase his achievements.