NEW YORK, Oct. 8, 2015 /PRNewswire/ -- Anheuser-Busch announced today it has inked a deal to become a leading sponsor of the South by Southwest® (SXSW®) Music, Film & Interactive Conferences and Festivals. This Super Sponsorship – the highest level of sponsorship available – begins at SXSW 2016 and puts America's favorite beer – Bud Light – at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge.