January 13, 2015
Anheuser-Busch InBev signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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(Bloomberg) -- The Tough Mudder obstacle course eventnotorious for sending contenders through 10,000 volts ofelectricity named a beer sponsor to match: Anheuser-Busch InBevNV’s Shock Top.
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