January 15, 2016
Apple signs on as official sponsor for San Francisco Bay Area Super Bowl 50 Host Committee

Participating in this sponsorship deal:

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It's extremely rare for Apple to splash out on sponsorship deals. Back in 2008, it became a sponsor for the TV talent show "American Idol," and it has some low-key sponsorships — such as supporting the Anita Borg Institute's Grace Hopper Celebration of Women In Computing conference.
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