ATLANTA, March 14, 2019 /PRNewswire/ -- Arbor Pharmaceuticals, LLC, a U.S.-based specialty pharmaceutical company, today announced the launch of the Shaquille Gets Real About Heart Failure campaign, a national educational initiative designed to raise awareness around the heart failure disparity in the African American community and ways to manage this condition. Though he does not have heart failure himself, Shaquille O'Neal (Shaq), recognized around the world as a Basketball Hall of Famer, is partnering with Arbor Pharmaceuticals to help spread the word that every African American needs to take this disease seriously.