USA Triathlon Signs Athletic Brewing As Non-Alcoholic Sponsor June 15, 2020 USA Triathlon has signed a sponsorship deal with Athletic Brewing Company. The three-year partnership begins this month and fills Triathlon’s newly created non-alcoholic beer category; Triathlon is the first NGB to sign a non-alcoholic beer sponsor. Athletic will offer sample products at futu... Become a Subscriber Today E-mail alerts of the week's sports business news. Up to the minute coverage of sports business news around the country online and more...