November 27, 2018
Audi signs on as official sponsor for Fokus Clan

Participating in this sponsorship deal:

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Audi has been an active sponsor of traditional sports for many years. With the new partnership in esports, Audi is expanding its sponsorship portfolio and creating a close connection to gaming and entertainment. The brand with the four rings is thus complementing its communication strategy on a digital level with an accompanying increase in its presence on social networks and in the electronic sports environment. The growing importance of esports over the years has also brought new and innovative opportunities for brand communication. For the Ingolstadt-based company, this new partnership is an important addition to its successful integration in racing simulations such as the Gran Turismo computer game series.
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