March 12, 2015
Axalta Coating Systems signs on as official sponsor for ISM Raceway

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February 11, 2015, Staff report, Like Share Two-year entitlement deal includes official track partner status Play: NASCAR Fantasy Live | Vote: Ultimate Daytona ChallengePhoenix International Raceway announced Wednesday that Axalta Coating Systems will be the title sponsor of next month's XFINITY Series race. The Axalta Faster. Tougher. Brighter. 200 will be held March 14 at 4 p.m. ET on FOX. It's the company's second race entitlement partnership in as many months. It previously announced it would be the title sponsor for Pocono Raceway's June 7 NASCAR Sprint Cup Series Axalta "We Paint Winners" 400. Axalta Coating Systems also will become the official automotive and industrial paint of Phoenix."We're proud to welcome Axalta to the PIR family and to partner with them on our spring NASCAR XFINITY Series race," track president Bryan Sperber said. "Axalta has a long and proud history in our sport, both in terms of visible support such as their sponsorship of Jeff Gordon's iconic No. 24 racecar and behind the scenes with a number of race teams and track facilities. Axalta is a brand that many race fans already know and support, and we are excited to help them continue to reach new audiences." The leading global manufacturer of liquid and powder coatings, Axalta is also the official paint supplier of Hendrick Motorsports and Stewart-Haas Racing. The company's primer base coat is also used for JR Motorsports XFINITY cars, Kyle Busch Motorsports XFINITY cars and Kasey Kahne's dirt track sprint car. "We are thrilled to be a sponsor of the NASCAR XFINITY Series race at Phoenix International Raceway," Nigel Budden, Axalta Vice President and head of its North America business, said. "We are expanding our motorsports involvement to include this race entitlement. This will be a joint partnership effort with our Refinish and Industrial businesses. We are revved up for March and look forward to the excitement and enthusiasm that will heat up the Valley of the Sun." Tags
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